Peach
Hobby home page
liahome
Soundlounge
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition
  • Ukrainian Edition

RAPP Launches New TVC for Guide Dogs

Creative 171 Add to collection

Guide Dogs launches nationwide TV campaign

RAPP Launches New TVC for Guide DogsGuide Dogs is launching a national television campaign to promote its regular giving product 'Sponsor A Puppy'
Created by RAPP, The campaign comprises of two TV ads, which feature the real life stories of people who are blind and partially sighted, whose lives have been changed by the charity and the dogs it trains. 
The first spot tells the emotive story of mother-of-two Emma, who is visually impaired, and Jazz, the guide dog she relies on to help her do things other mums do.

Maria Novell, head of individual giving, Guide Dogs, said: "Our latest campaign shows just how important it is to train up more puppies to change more lives like those of Emma and Jill. 
"Our campaign needed to communicate the difference Guide Dogs make to people who are blind and Partially sighed, as well as encourage people to support us"

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Storytelling, Dialogue

RAPP, Mon, 31 Mar 2014 15:08:53 GMT