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RAPP Introduces Flexible Working Scheme for Parents During Summer Holidays

18/08/2022
Advertising Agency
London, UK
92
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Agency supports parents and guardians juggling childcare and work

RAPP UK has introduced a new scheme SOS (School's Out Support) to support parents and guardians at the agency juggling childcare and work.

Through the new scheme, employees with children can work just 70% of their time during core work hours over the summer, with the option to make up the rest of their work time whenever suits them best. The agency is also supporting employees with kids to work from home, with parents or guardians only required to come into the office for key client or team meetings during the holidays.

The aim of the new scheme is to give each individual parent and guardian at the agency the flexibility they need. In addition, RAPP is also providing support and advice to parents and guardians around managing the holiday period.

After listening to its Parents and Carers focus group, RAPP is trialling this scheme over the next four weeks and will then collate employee feedback to see if the scheme should be rolled out for future school holidays.

Gabby Ludzker, RAPP UK’s CEO said: “Research shows that 70% of parents feel stressed about the summer holidays (I certainly do) - and I think we can do more to help them during the point in the year which can feel like an impossible juggle. I’m hoping that the scheme we’ve put in place will give parents and carers some breathing space, allowing them a better balance between enjoying the holidays with their families and their professional development”.

Emma Kobayashi, communications director at RAPP UK recently took advantage of the scheme: “My husband was travelling with work so I went to Suffolk and worked at my parent’s house for a week so they could look after the kids. Rather than juggling all the summer camps and different logistics on my own, having this flexibility on how and where I worked has saved me a lot of stress and actually meant I’ve been able to be more productive at work. It also meant I was able to enjoy a couple of afternoons on the beach with my kids and relieve my parents from two energetic tweens!”

RAPP also currently operates a ‘Work Away’ scheme available to all employees, where workers can work from anywhere in the world for a period of up to 4 weeks as long as they are able to work 70% of the day within UK work hours.

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