RAPP India Wins Aditya Birla Money

RAPP India, a part of the DDB Mudra Group and an Omnicom group multichannel agencies has maintained its winning streak this year by adding Aditya Birla Money to its clientele.

RAPP will be responsible for creating go-to-market strategies and digital campaigns for Aditya Birla Money's Wealth, Broking, Real-Estate and other Distribution business.

Aditya Birla Money is the second client that Rapp has signed up within the Aditya Birla Financial Services Group. Birla Sun Life Insurance being the first, having been signed on last year.

Commenting on this occasion, Ajay Kakar, Chief Marketing Officer-Financial Services, Aditya Birla Group says: "Equity and other alternate assets must be on the consideration set of mass India, if they are to give life to their dreams. At Aditya Birla Money we are committed to provoking our target segments to self-realise the role and importance of money management in their lives and we were looking for a strategic communications partner who can help us bridge this gap. With RAPP India, we are glad we have found an agency that will not only guide and partner with us in the expression of our brand, but more importantly, also help us strategise for the way forward."

Said Venkat Mallik, President, RAPP India, :"ABFSG is a very valuable relationship for us at RAPP. Aditya Birla Money is a very good addition to our ABFSG portfolio with its focus towards reinventing the way financial service businesses operate. We are looking to bring in innovation into the way Broking and Wealth Management businesses market themselves through creativity in content and in the channels used, while working along with the very bright team at ABM."