RAPP UK has appointed Katie Carruthers as creative director and Anthea Goodrick as associate creative director to help lead the creative output across the agency.
Reporting into Al Mackie, RAPP UK’s chief creative officer, both Carruthers and Goodrick have bespoke contracts to complement their life/work balance and both have been hired into more senior roles.
RAPP UK is determined to address the issues that plague the creative industry when it comes to flexible working and is a firm supporter of Creative Equal’s CreativeComeback scheme, which actively helps creatives return to work after starting a family.
Carruthers, who has a plethora of awards to her name from Cannes Lions and Campaign Big Awards to Webbys, joins from DigitasLBi and has worked with brands including Nivea, O2, HSBC and Danone. She has also written a teen sci-fi book whilst on maternity leave.
Goodrick, who is returning to work after launching a small business and maternity leave, was previously at LIDA, Karmarama and in house at ITV Creative London working on brands such as Boots, Ikea and Glenfiddich, picking up a coveted Clio award. She’ll also continue to work on her small business.
Carruthers and Goodrick are tasked with leveraging the agency’s data capabilities with creative. The duo will work across RAPP’s client base and help clients like PayPal, Virgin Media and Nestlé continue to build on the award wins from 2018.
Al Mackie, RAPP UK’s chief creative officer said: “Both Katie and Anthea are supremely talented individuals which is why they are right to help lead RAPP’s creative direction and output. Whether they’re here 4 days or 3, finish at 3pm or 6pm – agencies get the best from their people when they collaborate and make it work for all. I believe it’s fairly straightforward. Find the best talent, ask what makes them happy, and find the roles that are right for them. Great work will follow.”
Katie Carruthers said: “RAPP has a refreshing approach to recruitment, and work itself, which attracted me straight away. I strongly believe that having the chance to be more creative outside of the office, fuels more unusual, interesting work inside the office. With an enviable client list and its deep expertise in technology and innovation, RAPP is an employee’s dream.”
Both Carruthers and Goodrick will be part of a growing agency, which last year picked up 20 new clients including MediVet and The Guardian, saw an increase of 26% in full time employees and is one that is committed improving its 40% representation of female leaders.