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Rankin Snaps His Whippet for Jigsaw

Creative 963 Add to collection

Sleek pooch stars in campaign for fashion retailers

Rankin Snaps His Whippet for Jigsaw

Rankin has shot Jigsaw’s Christmas campaign, featuring his pet whippet and showcasing the store’s line of accessories.


‘Beans’ the dog stars in the playful print and online campaign, created by The Corner.

The campaign, which also features human models and makes gift suggestions, is shot in Rankin’s signature irreverent style. 


The work marks a move away from Jigsaw’s traditional advertising, with a more contemporary feel and a fresher, sexier and more daring approach. 


The print advertising will run nationwide in titles including Grazia, Stylist and the Observer magazine, and across London taxis and buses and online.


This the first work The Corner has created for Jigsaw since picking up the business in October.


The aim of the campaign is to communicate that Jigsaw has a gifting range, beyond its clothing line, for Christmas.

Creative Director     Tom Ewart
Art Director     
Account Director     Fleur Andrews
Agency Producer     Natalia Guarin

Photographer     Rankin

Director/ Production Co      Rankin Photography
Producer     Harriet Lyle

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RANKIN, Wed, 11 Dec 2013 15:12:47 GMT