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Rankin, Oystercatchers and The Fifth Introduce ‘Creative Influence’ Book

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For the new book, over 40 marketing chiefs were invited to a personal shoot in Rankin’s London studio and to share their philosophy of what creativity looks like

Rankin, Oystercatchers and The Fifth Introduce ‘Creative Influence’ Book
Iconic photographer and cultural provocateur, Rankin; Suki Thompson chair and co-founder of marketing consultancy Oystercatchers [part of Xeim Group] and influencer marketer The Fifth, announce the launch of Creative Influence, a book which celebrates creative trail-blazers in modern marketing. 

Creative Influence aims to laser focus the power of creativity and its critical role in business.

Suki Thompson explained: “In a world dominated by data discussion, I believe that creativity is the true power force behind commercial growth. It creates not just works of art but ‘arts of work’ - solving strategic challenges, and, surprising, delighting and changing behaviour.

“Behind every great campaign there is a great marketer passionate about creative. Creative Influence showcases some of the most influential creative leaders in marketing today – recognised stars who nurture, persuade and break the rules to trailblaze creativity with purpose.”

Over 40 marketing chiefs behind some of the UK’s best loved brands were invited to a personal shoot in Rankin’s London studio and to share their philosophy of what creativity looks like. Included are: Kerris Bright, chief customer officer, BBC; Syl Saller, chief marketing & innovation officer, Diageo; John Rudaizky, partner, global brand & marketing leader, EY; Ellie Norman, director of marketing & communications F1; David Wheldon, CMO, RBS; Keith Weed, former chief marketing & communications Officer, Unilever.

Rankin, photographer and founder of The RANKIN Group, said: “To me, creativity is about getting individuals to see things from a different perspective, while expanding your own unique outlook. Hopefully, we can all do this together to help make the world a better place!” 

Oliver Lewis, founder and managing director, THE FIFTH, added: “Here at The Fifth we are delighted to partner Oystercatchers and Rankin in this book.  I am honoured in this small way to be part of their vision and true celebration of talent, inclusivity and creativity. I hope that we inspire more to follow suit and champion creative diversity and positive change.”

Oystercatchers has been an active champion of creativity across business – with creativity at the heart of Oystercatchers’ Club events and industry conversations on the Oystercatchers’ platform. It is a critical outcome of the Oystercatchers pitch process.

Creative Influence was conceived initially in 2018 as a photography exhibition with Rankin to celebrate game-changing creative marketers and unveiled at The Festival of Marketing 2018. Appetite within the brand community to broaden content and insights led to Rankin and Thompson committing to the stand-alone book.

The full list of Creative Influence contributors

Zaid Al-Qassab, CMO, BT
Paul Alexander, Director, Marketing Communications, Barclaycard
Nathan Ansell, Marketing Director, Marks & Spencer
Ian Armstrong, Global Head of Advertising, Jaguar Land Rover
Nina Bibby, CMO, O2
Kerris Bright, Chief Customer Officer, BBC
Cheryl Calverley, Marketing Director, The AA
Abi Comer, CMO, Oyster Yachts
Sharry Cramond, Marketing Director, Food & Hospitalist, Marks & Spencer
Hilary Cross, Global Marketing Director, British Council
Celine Dallas, Head of Brand, Tesco
Deborah Dolce, SVP, Group Brand & Marketing Director, TJX Europe
Sarah Fuller, CMO Services & Group Membership Director, Dixons Carphone
Penny Herriman, Global Brand Director, Boden
Toby Horry, CMO, TUI
Amanda Jennings, Director of Marketing Communications, Co-op Food, The Co-Operative Group
Margaret Jobling, CMO, Centrica Group
Catherine Kehoe, Managing Director, Group Brands and Marketing, Lloyds Banking Group
Keith Kropman, Director Marketing and Human Resources, Vitality
Alison Lomax, Director or Lifestyle Retail, Google
Ed Madden, Head of Marketing, Npower
Pete Markey, CMO, TSB
Michelle McEttrick, Group Brand Director, Tesco
Ian, McGregor, CMO, Green Man Gaming
Tony Miller, VP Digital Marketing & CMR, EMEA, Disney
Keith Moor, CMO, Santander
Gary Mall, Head of Western Europe, GVC
Alex Naylor, Marketing Director, Barclaycard
Ciaran Nelson, Director of Brand and Communications, Anglian Water
Andrew Newman, Global Head of Brand, HSBC
Ellie Norman, Director of Marketing and Communications, F1
Jayne O’Keeffe, Marketing Director, Mothercare
Nishma Robb, Marketing Director, Google 
John Rudaisky, Partner, Global Brand & Marketing Leader, EY
Syl Saller, Chief Marketing and Innovation Office, Diageo
Emily Somers, Vice President Marketing & Food Development, McDonald’s
Fiona Spooner, Global Marketing Director B2C, Financial Times
Claudia Struzzo, Group Brand and Engagement Director, Kingfisher plc
Richard Taylor, Executive Director Fundraising, Marketing & Communications, Macmillan
Jamie Taylor, Retail, Propery and Wholesale Director, L’Occitane
Jeremy Waite, Chief Strategy Office, IBM Watson, Customer Engagement (Europe)
Troy Warfield, President, TopGolf International
Keith Weed, Chief Marketing and Communications Office, Unilever
David Wheldon, CMO, RBS
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RANKIN, Tue, 15 Oct 2019 12:37:22 GMT