Fri, 10 Aug 2018 09:29:15 GMT
Coco de Mer has teamed up with leading art and design museum The V&A to launch their first lingerie collection, titled The V&A Collection by Coco de Mer - The Wonder of Nature.
Rankin shot the campaign through The Full Service and also directed a short film to explain the collaboration of these two British brands.
Inspired by the rich variety of the V&A’s world-leading and national collections, combined with Coco de Mer’s iconic lingerie and nightwear styles, the brands have come up with four different ranges for the collection. Merging nature with richly dramatic embellishment, this collection celebrates the opulence of ornament from Georgian glass to traditional Korean lacquerware in silk satins and tulles, allowing you to immerse yourself in the delicate motifs and ornate patterns from the V&A’s rich archives.
Lauren Sizeland, head of business development and licensing at the V&A says: "The V&A and Coco de Mer share a passion for high quality, exquisite design so we were delighted when they approached us about a line of luxury lingerie. From the final details and finishes of each item to the product names, we have collaborated with Coco de Mer to make sure that the collection blends the V&A brand handwriting with Coco de Mer’s aesthetics."
Lucy Litwack, CEO of Coco de Mer says: “It is an honour to collaborate with the V&A. I have always loved the museum and as two British heritage brands with a passion for beauty we were very well matched. We met and felt that we could develop a lingerie collection that would embody key elements from both of our brands - luxury, opulence and glamour. I’m thrilled with how this first collection has materialised - it really is beautiful - and I am excited to be working together on our next collaboration for SS19.”
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Hair: Jonathan Connelly
Advertiser: Coco De Mer
Creative Agency: The Full Service
Production Company: Rankin Film
Executive Producer: Nicola Kenney
Producer: Joshua Parsons
Creative Director: Russell Weaver, Vicky Lawton
Stylist: Anna Hughes Chamberlain
Makeup Artist: Marco Antonio
Creative: Imogen Cork
Genres: Luxury, Fashion & Beauty, People
Categories: Clothing and Fashion, UnderwearRANKIN, Fri, 10 Aug 2018 09:29:15 GMT