senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Rankin & AMV BBDO Bring Children's Imaginary Friends to Life at V&A Museum

29/01/2016
Advertising Agency
London, UK
545
Share
Aardman and Psyop have contributed to the creations, which were photographed by Rankin

AMV BBDO has brought together some of the world’s best creative talent for a new exhibition, which opens this week at the V&A Museum of Childhood. The press and poster campaign will break on 1st February. Model makers such as Aardman and Psyop have both contributed to the show, titled ‘The Imaginary Friends Collection’. The world famous photographer, Rankin, was then brought in to photograph the children with their imaginary friends.

The project began way back in September when more than 60 children were invited to a workshop, where they were asked to describe their imaginary friend in as much detail as possible. The most interesting characters were then brought to life by the likes of Tsuneo Goda, the creator of the Japanese pop icon Domo Kun. Aardman, famous for their creation of Wallace & Gromit, and Becky & Joe the two creators of the viral hit ‘Don’t Hug me I Am Scared’. The results are as varied as they are intriguing and range from an 8ft dinosaur to a three-eyed girl with a pet cloud.

Arvid Harnqvist & Amar Marwaha, the creative team who devised the idea, said: “Children create many amazing things. Take their imaginary friends for instance. They are talked about all the time and often become part of the family. But when the child gets older, these marvellous creations fade away. This project aims to immortalise them.”

Rhian Harris, Director, V&A Museum of Childhood, comments: “This new campaign has brought together children’s imaginations with some of the UK’s most exciting designers and artists, in an exciting project to bring their ‘imaginary friends’ to life for all to see. The Museum of Childhood is part of the V&A family of museums and committed to inspiring creativity in all.”

Aardman, creator of Monster, add: “An imaginary friend with 3 eyes, 4 arms and 4 legs.  What’s not to love! We’ll play that game any day. Thanks AMV BBDO and V&A Museum of Childhood for letting us join in.”

Péter Vácz at Picasso Pictures, creator of Swerl, comments: “As an artist it's one of the most exciting things to bring an imaginary creature to life, especially when it comes from a child's mind. Eva Wood's ‘Swerl' is one that I was very happy to bring into our world.”

Becky and Joe at BlinkInk, creators of Chloe, add: “This was a really fun project to be involved in and it’s such a great idea. Hopefully bringing the imaginary friends to life won't give the children nightmares… we’re not sure we would want to hang out with Chloe ourselves!”

 

Monster: (“Monster”) made by Aardman for Leo Georgiou


© Rankin

Cat: (“Lilly’) made by Psyop for Ruth Fekade

© Rankin

Lion: (“Swerl”) made by Picasso for Eva Wood


© Rankin

Fox: (“Jamie’) made by dwarf for Lily Whitby


© Rankin

Dinosaur: (“Nessi”) made by Psyop for Julio Sanz


© Rankin

Girl: (“Chloe”): made by BlinkInk for Mable Brim


© Rankin

Agency / Creative
Production
Animation
SIGN UP FOR OUR NEWSLETTER
Work from AMV BBDO
Dancing Can
Guinness Nitrosurge
18/11/2024
8
0
Language
World Gold Council
13/11/2024
14
0
4 out of 5
Smart Energy GB
08/11/2024
15
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0