Spark44
Thu, 12 May 2022 11:21:23 GMT
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Range Rover Sports Daring Film Sees Jess Hawkins Take On Its Toughest Challenge Yet
Spark44 Accenture Song puts the new Range Rover Sport through its paces for the film
Every two years, the Range Rover Sport undertakes an impossible challenge in an unforgiving place. And every time, we have to somehow find another level to beat the challenge that went before.
In 2022, Spark44 found that level just south of the Arctic Circle in Iceland: the Kárahnjúkar Spillway.
The New Range Rover Sport had to drive up the Spillway of Europe’s biggest dam at speed.
In front of the vehicle, 750 tonnes of water per minute gushing down. Behind it, the ever-present threat of a 90-metre drop into the canyon.
It was a huge test of self-belief and confidence for 27-year-old Jess Hawkins – a truly death-defying challenge.
It was also a major test of the vehicle itself. Spark44 travelled to Iceland with only one Range Rover Sport, overcame every obstacle and brought it back intact.
Brian Fraser, global CCO, Spark44 | Accenture Song, said: “This is a unique and epic story that demonstrates a special kind of human courage, made possible only with the New Range Rover Sport. What I love about it is the raw emotion. It’s a huge and beautiful roller-coaster.”
Richard Agnew, Land Rover global brand communications director, said: “The third-generation Range Rover Sport is the most engaging, thrilling and dynamically capable ever. So it deserves to be introduced to the world in an ambitious and heroic way – with a challenge that leaves no doubt over its dynamic capability.”
Lino Russell, director, Bang TV said: “It was the opposite of what you would do on a regular production: starting with the most inaccessible location, completely exposed to the elements, with no control over what will happen. No matter how careful we are and how many safety measures we put in place, it is still a very dangerous situation to put both our driver Jess and the crew in. It was one of the most inhospitable locations I've ever worked in. Breath-taking views, but one wrong step and you're gone. It was also impossible to get a decent cup of coffee.”
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Production
Director: Lino Russell, Bang TV
Second Unit Director: Rory McKellar, Bang TV
Exec Producer: Jeremy McWilliams, Bang TV
Producer: Tom Whitehead, Bang TV
DOP: Stefan von Borbely
Photographer: Dom Romney
Agency
Agency: Spark44 | Accenture Song
Global Chief Creative Officer: Brian Fraser, Spark44
Head of Planning & Global Strategy Director: Stacy Takaki Goss, Spark44
Global Creative Director: Lee Aldridge, Spark44
Global Creative Director: Sean Doyle, Spark44
Senior Art Director: Jamie Woodington, Spark44
Senior Copywriter: Richard Fox-Robinson, Spark44
Global Business Director: Kate Waugh, Spark44
Senior Account Director: Annabelle Day, Spark44
Account Manager: Alice Bussey, Spark44
Agency Producer: Corin Kiddy, Spark44
Production Assistant: Lee O’Hare, Spark44
Production Assistant: Siena Hobbs, Spark44
Client
Clients: Jaguar Land Rover
Land Rover Global Brand Communications Director: Richard Agnew
Land Rover Head of Global Advertising and Content Studio: Vanessa Streets
Land Rover Global Advertising Manager: Kelly Kieran
Land Rover Global Advertising Executive: Yulia Dovgal
Local Service Company
Local Service Co Executive Producer: Steinarr Nesheim, Polarama
Local Service Co Producer: Kidda Rokk, Polarama
Stunts
Stunt Driver: Jessica Hawkins
Stunt coordinator: Jim Dowdall, Harley Action Enterprises Ltd
Post Production
Post Production led by: The Big Picture Company
Editor: Colin Sumsion - The Big Picture Company
Exec Producer/ Post Supervisor: Kristy May Currie - The Big Picture Company
VFX Supervisors (Flame leads): Angus Wilson and David ‘Skippy’ Clifton - The Big Picture Company
VFX Artists: James Mac, Inti Martinez, Varun Yadav - The Big Picture Company
Graphics, Titles: Julia Diniz - The Big Picture Company
Online Editor: Jamie Mac - The Big Picture Company
Colourist: Seamus O’Kane - Youngster
Grading Producer: Helen Stanley - Youngster
Sound Design by: James Saunders
Composer: Valgeir Sigurðsson, Syncsmith
Music Supervisor: Gavin Mee, Syncsmith
Genres: People, Action
Categories: Automotive, Cars
Spark44, Thu, 12 May 2022 11:21:23 GMT
