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Range Rover Sports Daring Film Sees Jess Hawkins Take On Its Toughest Challenge Yet

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Spark44 Accenture Song puts the new Range Rover Sport through its paces for the film

Range Rover Sports Daring Film Sees Jess Hawkins Take On Its Toughest Challenge Yet

Every two years, the Range Rover Sport undertakes an impossible challenge in an unforgiving place. And every time, we have to somehow find another level to beat the challenge that went before. 

In 2022, Spark44 found that level just south of the Arctic Circle in Iceland: the Kárahnjúkar Spillway. 

The New Range Rover Sport had to drive up the Spillway of Europe’s biggest dam at speed. 

In front of the vehicle, 750 tonnes of water per minute gushing down. Behind it, the ever-present threat of a 90-metre drop into the canyon. 

It was a huge test of self-belief and confidence for 27-year-old Jess Hawkins – a truly death-defying challenge. 

It was also a major test of the vehicle itself. Spark44 travelled to Iceland with only one Range Rover Sport, overcame every obstacle and brought it back intact.

Brian Fraser, global CCO, Spark44 | Accenture Song, said: “This is a unique and epic story that demonstrates a special kind of human courage, made possible only with the New Range Rover Sport. What I love about it is the raw emotion. It’s a huge and beautiful roller-coaster.”

Richard Agnew, Land Rover global brand communications director, said: “The third-generation Range Rover Sport is the most engaging, thrilling and dynamically capable ever. So it deserves to be introduced to the world in an ambitious and heroic way – with a challenge that leaves no doubt over its dynamic capability.” 

Lino Russell, director, Bang TV said: “It was the opposite of what you would do on a regular production: starting with the most inaccessible location, completely exposed to the elements, with no control over what will happen. No matter how careful we are and how many safety measures we put in place, it is still a very dangerous situation to put both our driver Jess and the crew in.  It was one of the most inhospitable locations I've ever worked in. Breath-taking views, but one wrong step and you're gone. It was also impossible to get a decent cup of coffee.”

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Director: Lino Russell, Bang TV

Second Unit Director: Rory McKellar, Bang TV

Exec Producer: Jeremy McWilliams, Bang TV

Producer: Tom Whitehead, Bang TV

DOP: Stefan von Borbely

Photographer: Dom Romney


Agency: Spark44 | Accenture Song

Global Chief Creative Officer: Brian Fraser, Spark44

Head of Planning & Global Strategy Director: Stacy Takaki Goss, Spark44

Global Creative Director: Lee Aldridge, Spark44

Global Creative Director: Sean Doyle, Spark44

Senior Art Director: Jamie Woodington, Spark44

Senior Copywriter: Richard Fox-Robinson, Spark44

Global Business Director: Kate Waugh, Spark44

Senior Account Director: Annabelle Day, Spark44

Account Manager: Alice Bussey, Spark44

Agency Producer: Corin Kiddy, Spark44

Production Assistant: Lee O’Hare, Spark44

Production Assistant: Siena Hobbs, Spark44


Clients: Jaguar Land Rover

Land Rover Global Brand Communications Director: Richard Agnew

Land Rover Head of Global Advertising and Content Studio: Vanessa Streets

Land Rover Global Advertising Manager: Kelly Kieran

Land Rover Global Advertising Executive: Yulia Dovgal

Local Service Company

Local Service Co Executive Producer: Steinarr Nesheim, Polarama

Local Service Co Producer: Kidda Rokk, Polarama


Stunt Driver: Jessica Hawkins

Stunt coordinator: Jim Dowdall, Harley Action Enterprises Ltd

Post Production

Post Production led by: The Big Picture Company

Editor: Colin Sumsion - The Big Picture Company

Exec Producer/ Post Supervisor: Kristy May Currie - The Big Picture Company

VFX Supervisors (Flame leads): Angus Wilson and David ‘Skippy’ Clifton - The Big Picture Company

VFX Artists: James Mac, Inti Martinez, Varun Yadav - The Big Picture Company

Graphics, Titles: Julia Diniz - The Big Picture Company

Online Editor: Jamie Mac - The Big Picture Company

Colourist: Seamus O’Kane - Youngster

Grading Producer: Helen Stanley - Youngster

Sound Design by: James Saunders

Composer: Valgeir Sigurðsson, Syncsmith

Music Supervisor: Gavin Mee, Syncsmith

Genres: People, Action

Categories: Automotive, Cars

Spark44, Thu, 12 May 2022 11:21:23 GMT