Creative in association withGear Seven

Random House & AKQA's 'Nigella Quick' Collection app

Advertising Agency
London, UK
Bestselling and award-winning iPhone app is now optimised for iPad, with exclusive new features


Nigella Lawson and Random House today announced the Nigella Quick Collection for iPad is available on the App Store. Based on her bestselling and award-winning iPhone app, Random House have continued their partnership with leading digital agency AKQA, to bring exclusive new features and reward recipes to Nigella’s fans in the digital iPad space.
Exclusive to the iPad, the Quick Collection now boasts beautiful full-screen recipe imagery optimised for the retina display, new bonus recipes to unlock, a free recipe-of-the-month from Nigella, and a special ‘Party Collection’ recipe bundle, available to purchase.
Smart, searchable and designed to make the most of whatever is in your fridge, the app includes over 100 recipes that create speedy, simple and delicious meals in just six steps or less. Combining video, audio and time-saving features, it makes every meal easy, bringing you inspiration from Nigella – wherever you are!
Beautifully designed and produced, Nigella Quick Collection is an essential piece of kitchen kit for those short on time but big on taste.
  • Over 100 Nigella recipes and rewards (including 30 exclusive to the app) that will help you create speedy, simple and (of course) delicious meals in six steps or less
  • New bonus recipes to unlock, and a free recipe-of-the-month from Nigella
  • A special ‘Party Collection’ recipe bundle available to purchase, featuring irresistible cocktails, canapés and sweet treats
  • 20 inspirational and informative videos including useful how-to guides and tips, introductions from Nigella and full recipe run-throughs
  • Revolutionary voice control feature, or the option to email and print out recipes for later, to keep sticky fingers away from your iPad
  • Helpful notes from Nigella along the way to keep you cooking with confidence
  • Search and discover new recipes through different categories including: Quick Collection chapter-by-chapter; Why Not Try?; What’s in Your Fridge? and Food Moods
  • Access recipes and beautiful photographs by browsing through recipe cards
  • Add multiple recipes to a shopping list. View your list by recipe or supermarket aisle, then edit if needed and tick off as you shop
  • Personalise your Quick Collection app by selecting recipe favourites and adding your own voice or text notes to recipes
  • Share your recipe plans via Facebook and email. Invite friends for dinner or email a list of ingredients from a selection of templates written by Nigella