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RAMS Ad Celebrates The Amazing Things That Can Happen When You Focus On One Thing

Creative 95 Add to collection

This is the first campaign delivered by RAMS' new agency Saatchi & Saatchi Australia

RAMS Ad Celebrates The Amazing Things That Can Happen When You Focus On One Thing

In its first new brand work with RAMS, Saatchi & Saatchi has developed an integrated campaign that shines a spotlight on the seemingly obvious statement “Home Loans are what we do”. It’s a declaration of the expertise the brand has in the home loan space while reinforcing its position as a first-party lender.

Says Christian Johansson, head of marketing and digital at RAMS: “We wanted to celebrate what really sets RAMS apart – our team of home loan specialists who focus only on providing tailored home loan solutions for customers. This campaign captures this commitment to customers and how we’re here to support them in their home buying journey.”

The campaign sought to evolve the character of Raymond A Ram, both in terms of his confident, attitude-driven, personality traits and his role in the home-buying journey. Through this unique character, the work celebrates the amazing things that can happen when you focus on one thing.

Says Sam Chappell, creative director, Saatchi & Saatchi: “RAMS has always been a little quirky. It’s fronted by a ram, afterall. So we wanted to keep some fun in the brand, whilst cementing our point of difference in the home lending category. With Dave Klaiber and the team at Heckler, we feel we’ve created something really unique.”

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Client: RAMS

Head of Marketing and Digital: Christian Johansson

Senior Manager, Brand and Social: Danielle Kean

Marketing Manager, Brand and Social: Stephanie Alexander

Creative Agency: Saatchi & Saatchi Australia

Chief Creative Officer: Mike Spirkovski

Creative Director: Sam Chappell

Senior Copywriter: Anton Posa

Senior Art Director: Simon O’Neill

Strategy Director: Peter Pippen

Executive Producer: Rachel Devine

General Manager: Toby Aldred

Group Account Director: Libby Weston-Webb

Account Manager: Jamie Fairfield

Production Company: Heckler

Director: Dave Klaiber

Producer: Susannah Phillips & Amy Jarman

Music composition: Squeak E. Clean Studios

Media Agency: Spark Foundry

Genres: Visual VFX, Storytelling

Categories: Finance, Mortgages

Saatchi & Saatchi Sydney, Wed, 12 May 2021 02:12:15 GMT