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Ramesh Sathiah Rocks Vegas

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LIA Music & Sound Jury President and Creative Director at Song Zu

Ramesh Sathiah Rocks Vegas

From Elvis to Elton John, Las Vegas is all about big sounds. This week Ramesh Sathiah, Creative Director & Composer Song Zu, is leading a team of experts to channel the spirit of the Rat Pack at the Sands and judge the very best of the London International Awards Music & Sound category. Addison Capper caught up with Ramesh.

LBB> What words of advice did you give to your jury for this year's London International Awards?

RS> Only thing I would say is 'have and open mind and enjoy the process'. 

LBB> What were you hoping to see from the entries?

RS> We need to separate what is very good work to what is exceptional. A top music company is expected to do great work. It’s what they get paid to do. To win an award a LIA it has got to be showing original thinking, extreme skill, and of course a strong relationship with the idea.

LBB> What do you think about the LIA bringing over a group of young creatives for the 'Creative Conversations'?

RS> I think it’s a great opportunity for young creatives to hear ideas from the top creatives in the industry. I look forward to being involved myself!

LBB> What happens in Vegas stays in Vegas! Aside from judging, what are you looking forward to?

RS> Well I am not hoping to re-create 'The Hangover'… but after the work is done I am keen for an 'old fashioned' or two.

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Genres: Dialogue

London International Awards - LIA, Wed, 09 Oct 2013 14:27:57 GMT