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Ram Madhvani directs new spot for ‘Hippo’

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Mumbai-based director is represented by Great Guns

Ram Madhvani directs new spot for ‘Hippo’

 

After winning Silver at the 2011 Film Craft awards at Adfest for 'Hippo Baked Munchies', director Ram Madhvani, (represented by Great Guns UK and USA) is back with a brand new commercial for the much loved Indian brand.
 
Parle Agro’s launched their latest campaign for Hippo World Toasties this month through Creativeland Asia and Indian production company Equinox, who are global partners with Great Guns.
 
The concept behind the spot was to be able to live in a world with no borders through the love of sharing and enjoying food together. We experience this 'World Without Borders' through Hippo's point of view as he travels across Afghanistan, Mexico, Spain, Thailand, Greece and India, gathering the signature flavors of each nation. Set to a cover of 'One Love' by Bob Marley, we witness the coming together of the world's nations as they share their love of food, concluding in Hippo holding up a multi-nation flag, and spreading the message of 'Flavors without Borders'.
 
View the spot below:
 
 
“We've always thought of Hippo as a character or a person. So this time, with a compact digital camera and a DOP, Ram Madhvani and I became his groupies and went wherever he went to get the flavours", says Sajan Raj Kurup, Founder and Creative Chairperson at Creativeland Asia
 
The previous ‘Hippo Plan-T’ campaign, picked up an assortment of awards at the 14th annual FAB awards in 2012. The campaign, also walked away with the equivalent of a Grand Prix for their very clever use of twitter and social media.
 
Picking up Gold for; ‘Best use of Media’ and ‘Best use of Technology’ the campaign received two FAB awards within the categories; Advertising / Integrated / Sales Promotion / Direct / Collateral and POS / Best Use Of Media category, and also in the Mobile / Digital / Interactive / Non Traditional category.
 
The original Hippo campaign was also shot in a variety of locations in 2010, ranging from North to South Mumbai and beyond. Director Ram talks of his involvement with this project:
 
“Being part of Hippo has always been motivating because of the teams beliefs and ideas, and because of what Hippo stands for. Hippo is a bit like Superman. He goes around doing good to the world. The kind of person we all want to be I suppose.”
 
Credits
 
Client (Brand): PARLE AGRO
Agency: CREATIVELAND ASIA
City & Country: MUMBAI, INDIA
Creative Directors: RAJ KURUP, ANU JOSEPH
Copywriters: RAJ KURUP, ANU JOSEPH, HUZEFA KAPADIA, AURONI MOOKERJI
Art Director : VIKRAM GAIKWAD, SANKET AVLANI Client Servicing & Head: JAY GALA
Agency Producer: JAY GALA
Director: RAM MADHVANI
Production Co & City: EQUINOX FILMS PVT. LTD – MUMBAI Producer: MANOJ SHROFF
Line Producer: DEEPIKA GANDHI
Director of Photography: PUSHAN KRIPLANI Chief AD Mumbai: STOJAN PETROV
2nd AD Mumbai : ARIF MIR
3rd AD Mumbai : RHEA PRABHU
Directors Chief Assistant: RISHI CHANDNA Storyboard: CHETAN SHARMA
Production Designer Mumbai: FALI UNWALA
Prop Master: FALI UNWALA, RICHARD VIAGULAM, CHANDRASHEKHAR MORE, ROSHAN VICHARE
Costumes Mumbai: FALGUNI AND VINEET
Make-Up Mumbai: MANZOOR KHAN
Casting Director: ABHIMANYU RAY & SEHER LATIF
Location Manager Mumbai : MAHESH TAWDE
Production Manager Mumbai: AKSHITI GOLERIA
Post Production Supervisor : ROBIN XAVIER, SURYAKANT BHAYDE Post Production & City: AMIT CHITNIS PIXION MUMBAI
Editor: MONISHA BALDAVA
Online editors: AMIT CHITNIS, KAREN TALCHERKAR, JITENDRA KALWANI, SURAJ RAWAT. PIXION MUMBAI
Graphics: MANDAR
Music & Music Publisher: ASHUTOSH PATHAK, BLUE FROG
Sound Recordist: JOVIAN SOANS & JOSEPH GEORGE Studio: RIBBIT STUDIOS & OCTAVIOUS STUDIO
 
TURKEY CREW
Producer, Turkey: ALP LEVENTOGLU
Line Producer, Turkey: BURAK YıLDıRıM 
Chief AD Turkey: ARDA ÖZTÜRKCAN 
Costume, Turkey: GÜNTÜLÜ MENTESOGLU 
Hair, Turkey: BIRKAN TıNMAZ
Make-Up, Turkey: EROL TıNMAZ
Prop Master, Turkey: TÜRKER ISÇI
Location Manager, Turkey: ERCE ÇAKıR 
Casting Director, Turkey: ZEYNEP AYDıN 
Camera Assistant, Turkey: DINÇER YıLDıRıM
 
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Great Guns London, Mon, 29 Oct 2012 09:49:54 GMT