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Ralph Lauren Appoints Forward3D for European Paid Search and Content Marketing

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Appointment reinforces the agency’s strength in the retail sector

Ralph Lauren Appoints Forward3D for European Paid Search and Content Marketing

Ralph Lauren Europe has partnered with global digital marketing agency Forward3D to manage paid search and content marketing across Europe. The appointment reinforces the agency’s strength in the retail sector and international marketing.

Forward3D’s European remit includes the UK, France, Italy and Germany as well as a number of other markets across the continent that will be supported by the agency’s international division, Locaria.

As part of the content marketing plan, the London-based agency will be utilising its in-house teams to support Ralph Lauren's business objectives.

Martin McNulty, CEO at Forward3D reacted to the appointment, “We’ve excelled in the fashion and luxury retail sectors in recent years but every brand has its own unique history, ambitions and challenges. We’re proud to be working with Ralph Lauren and are determined to play a significant role in achieving their European objectives.”

Forward3D has recently opened a fourth office in Seoul, South Korea, in addition to London, New York and Shanghai as they continue to expand their international capabilities as a leading independent search and display agency.

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lbbonline.com, Thu, 07 Aug 2014 10:39:23 GMT