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Raising Awareness of War Without Using Terror

Creative 0 Add to collection

London-based creatives launch innovative campaign to draw attention to conflict in Ukraine

Raising Awareness of War Without Using Terror

How do you talk to people about war on their doorstep without scaring them? This is the question that a group of young creatives sought to tackle with the innovative ‘WARTAXI’ campaign. A collaboration between taxi service Uklon and charity Come Back Alive, the campaign sees real soldiers put behind the wheel of taxis in the city of Kyiv. The soldiers calmly discuss the war whilst giving their passengers a ride to their destination.

The campaign arrives during a significant escalation in the conflict in eastern Ukraine. 

You can check out the video below:

view more - Creative
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Production Company

DOP: Yuri Dunay

Producer: Marianna Novikova

Creative Agency

Art Director: Daniel Liakh

Copywriter: Lesha Novikov, Josh Croston

Designer: Anatoliy Kovbel

Genres: People

Categories: Social, Corporate, Social and PSAs, Wed, 08 Feb 2017 08:37:52 GMT