The Wolf Blass campaign is the first brand relaunch executed by J. Walter Thompson since the agency was appointed as Treasury Wine Estate’s global marketing services provider in February this year.
The campaign will launch with a 60” and a 30” TVC supported across multiple channels including TV, print, digital and in-store.
J. Walter Thompson creative director, Jarrod Lowe said: "It’s wonderful that a brand whose entire ethos is built on entrepreneurial spirit, is bringing not only their pursuit of triumph to life, but also celebrating others who share the same drive."
"As one of Australia’s leading wine brands, it is vital that this relaunch connects with new markets and audiences, while continuing to pay homage to the rich history of the brand."
Wolf Blass global brand director Angus Lilley said: "‘Here’s to the Chase’ focuses on celebrating those who boldly back themselves, a trait that often separates those who dream and those who achieve. Something that our founder Wolfgang Blass himself is a strong believer of, and something we felt was well worth raising a glass to."