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Raise A Glass to the Chase in Wolf Blass Campaign from J. Walter Thompson

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A global brand campaign celebrating those who boldly chase triumph, with the all new “Here’s to the Chase” creative platform

Raise A Glass to the Chase in Wolf Blass Campaign from J. Walter Thompson

The Wolf Blass campaign is the first brand relaunch executed by J. Walter Thompson since the agency was appointed as Treasury Wine Estate’s global marketing services provider in February this year.

The campaign will launch with a 60” and a 30” TVC supported across multiple channels including TV, print, digital and in-store.



J. Walter Thompson creative director, Jarrod Lowe said: "It’s wonderful that a brand whose entire ethos is built on entrepreneurial spirit, is bringing not only their pursuit of triumph to life, but also celebrating others who share the same drive."

"As one of Australia’s leading wine brands, it is vital that this relaunch connects with new markets and audiences, while continuing to pay homage to the rich history of the brand."

Wolf Blass global brand director Angus Lilley said: "‘Here’s to the Chase’ focuses on celebrating those who boldly back themselves, a trait that often separates those who dream and those who achieve. Something that our founder Wolfgang Blass himself is a strong believer of, and something we felt was well worth raising a glass to."

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Production Company

Director: Rob Stanton-Cook

DOP: Aaron McLisky

Producer: Annie Schutt

Production Company: White House Films

Offline

Online Editor: The Refinery

Creative Agency

Account Managers: Hazel Tiernan & Jessica Johnson

Copywriter: Jarrod Lowe & Michael Mulcahy

TV Producer: Sandi Gracin

Music

Sound Production: Front of House – Phil Kenihan

Post Production / VFX

Post Production Company: The Butchery

Client

Global Brand Director: Angus Lilley

Media Agency

Media Agency: Starcom

Genres: Storytelling

Categories: Wines, Alcoholic Beverages

Wunderman Thompson APAC, Wed, 19 Aug 2015 00:33:11 GMT