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Rainn Wilson and Guinea Pig Kenneth Prove Small Pets are Just as Good for Kaytee Pet Food

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Droga5 mockumentary follows Rainn entering the Westminster Kennel Club Dog Show to showcase small animals on the big stage

Rainn Wilson and Guinea Pig Kenneth Prove Small Pets are Just as Good for Kaytee Pet Food

Kaytee, an industry leader in small pet nutrition and products and an expert in small animals and birds for more than 150 years is launching a campaign called ‘Small in Show’ with celebrity, comedian and small animal enthusiast Rainn Wilson.

The campaign was created in partnership with creative agency Droga5.

Small animals like guinea pigs and birds are treated like second-class pets, with cats and dogs often getting all the love and attention.

The 'Small in Show' documentary follows Rainn Wilson as he enters his guinea pig, Kenneth into the crème de la crème of canine competitions, the Westminster Kennel Club Dog Show (June 18th - June 22th in NYC), all an effort to give a bigger stage to small animals. 

In the five-minute documentary from Droga5, Rainn meets a dog show trainer, a dog show stylist and a veterinarian to get his guinea pig into the competition. 

The film closes with Rainn creating his own 'Small in Show' competition, the first-ever celebration of small animals and birds. 

On social, consumers can share their small animal or bird using #SmallinShow for an opportunity to win prizes from Kaytee. 

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Client: Kaytee

Campaign: Small In Show

Client: Pennington

Senior Vice President, Marketing and Strategy: Mike McGoohan

Senior Vice President Marketing: Anna Bell

Vice President of Brand Innovation: Scott Meek


Agency: Droga5 NY

Chief Creative Officer: Scott Bell

Executive Creative Director: Tara Lawall

Creative Director: Nicholas Bauman

Creative Director: Bastien Grisolet

Senior Copywriter: Blake Morris

Senior Art Director: Josh Harris

Senior Art Director: Ethan Bennett

Art Director: Ted Pedro

Copywriter: Ross Norton

Group Account Director: Caitlin Patrick

Account Director: Rosalie Bonner

Account Director: Madalyn McLane

Account Director: Sydney McComas

Account Supervisor: Piper Austin

Account Manager: Nichole Murdock

Senior Project Manager: Amanda Cohen

Co-Head of Film and Content: Jesse Brihn

Senior Film Producer: Ange Ong

Senior Music Supervisor: Michael Ladman

Music Supervisor: Brandy Ricker

Music Supervisor: Brad Nayman

Chief Engagement Officer: Colleen Leddy

Group Communications Strategy Director: Kat Rucco

Communications Strategy Director: Emily Steven

Communications Strategy Director: Julia Agger

Senior Communications Strategist: Emily Banasynski

Junior Communication Strategists: Dani Clark

Senior Communications Creative: Jude Cohen

Junior Communications Strategist: Tinuke Akintayo

Paid Media Delivery Lead: Kayleigh Lolli

Media Planner: Tommy Nobel

Chief Knowledge Officer: Andy Littlewood

Group Data Strategy Director: Anthony Khaykin

Senior Data Strategist: Caroline May

Data Strategist: Erik Smith

Group Strategy Director: Keir Moreano

Brand Strategy Director: Justin Engel

Senior Business Affairs Manager: Paul Van Dorpe

Director of Business Affairs: Dan Simonetti

Senior Talent Manager: Sunny Valencia

Talent Manager: Rachel Minow


Production Company: M ss ng P eces

Director: Nick & Charles

DoP: Guillermo Navarro

Managing Partner: Brian Latt

Executive Producer: Edward Grann

Head of Production: Rebecca Davis

Line Producer: Julie Lee

Production Designer: Sarah Kugelmass


Editorial: Work Editorial

Editor: Anne Perri

Assistant Editor: Fatos Marishta

Producer: Victor Medina

Head of Production: Chris Delarenal

Executive Producer: Alejandra Alarcon

US Managing Director: Erica Thompson


Telecine: Company 3

Colourist: Nick Metcalf

Colour Producers: Julia Paskert & Katie Andrews

Post Production

Post Production: Method

Executive Producer: Julia Paskert

VFX producers: Kristin Engdahl / Jen Doyle

Creative Director: Rob Walker

Flame Artists: Mark Popham & Patrice Langue

Assist: Trevor Brashich


Music Company: Music Box Licensing

Music Composer: Paul Amos

Creative Director: Will Bangs

Music Company: CItizen Music

Song: Always Discovering Away

Audio Post and Sound Design

Audio Post/Sound Design: Sonic Union

Sound Designer/Mix Engineer: Joe O’Connell

Assistant Engineers: Dan Arnes & Alex Thiel

Head of Production: Patrick Sullivan

Genres: Documentary, People, Comedy, Dialogue

Categories: Home, Pet Supplies

Droga5 New York, Tue, 28 Jun 2022 08:30:20 GMT