Leo Burnett Melbourne
Tue, 21 Jul 2015 00:34:54 GMT
A new campaign has been created by Leo Burnett Melbourne for Honda Australia to show that no matter where the road leads, the CR-V Series II is the SUV that’s made to ‘go with it’.
Honda Australia director Stephen Collins said the CR-V nameplate has a long, proud history in Australia and set the benchmark for SUVs when it was first launched back in 1997.
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“The CR-V is a core model for Honda both globally and locally. With such significant upgrades made recently on the Series II range, we wanted to support this important model with a new campaign that taps into the fun and energy of the CR-V,” he said.
The campaign is led by a 60 second TVC directed by Goodoil’s Hamish Rothwell.
It tells the story of a young girl determined to replace her broken pink toy horse. Her father plays along with her solution to the problem, only to discover it is more spectacular than he could have imagined. Featuring the song ‘Howlin’ For You’ by The Black Keys, the TVC includes a special horse ranch and muster of a herd of horses with a difference.
Airing from Sunday 19 July, the TVC is being supported with an integrated campaign that includes cinema, outdoor, online, social and dealer communications.
Leo Burnett Melbourne executive creative director Jason Williams said: “The idea came from the insight that having children is its own adventure and sometimes you have to go on a bit of a wild goose chase to appease the imagination of a young child.”
Genres: Action, StorytellingLeo Burnett Melbourne, Tue, 21 Jul 2015 00:34:54 GMT