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Rafa the Receptionist in ‘I’m not Rafa’

Creative 902 Add to collection

The tennis star gets taught the art of bluffing in this new spot for Pokerstars, via McCann Erickson Barcelona

Rafa the Receptionist in ‘I’m not Rafa’

 

This new branded content campaign by Pokerstars, featuring Rafa Nadal as a receptionist in a golf club, has been released online. Created by The McCann Barcelona team, the campaign shows Rafa Nadal training sessions as part of his sponsorship agreement with online poker giant Pokerstars. 
 
The campaign was shot on Mallorca this September, and the goal of the video is to show the skill side of poker as a sport and the progression of Rafa Nadal as a poker player, being coached by Pokerstars Pro team member and Poker World Champion Isaac Mayolas.

 
The campaign shows Rafa Nadal improving his poker skills in an unconventional way. Hidden cameras were placed all around Vall d'Or Golf Club in Mallorca, and real customers were highly surprised when they met Rafa Nadal dressed as a receptionist employee. Rafa had to practice his 'poker face' and try to convince these real people that he was NOT Rafa Nadal, with some funny interactions with the golf club members.

 


 
Credits
 
- Client: Pokerstars
- Creative agency: McCann Erickson Barcelona
- Copywriter: Hugo Olivera
- Art director: Xavi Julià
- Executive Creative Director: Hugo Olivera
- Planner (creative agency): Enric Jové
- Account Team: Mathilde Pacquereau, Paula Solé
- Social Media: Carlos Calvo
- Production Company: Sunomono Films
- Director: Albert Verges
- Editor: Héctor De Miguel

 

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McCann EMEA, Mon, 01 Oct 2012 09:09:42 GMT