Rafa Nadal Goes Behind the Wheel in FMLY CRTV's Kia Campaign

East London-based FMLY CRTV showcases Kia’s latest electric vehicle with 2022 Australian Open winner and 21 Grand-Slam champion Rafa Nadal, behind the wheel.

Conceived by FMLY founder Dave Kennedy, and Minute Media’s Adam Sidky, ‘Make Your Move’ was shot on location across Nadal’s home island of Mallorca, with further footage filmed in London. The campaign follows the tennis star on a drive through dramatic scenery, centring moments of reflection on the road.

Kia EV6 Make Your Move - Sustainability 30" TVC from Family Creative on Vimeo.

Kennedy added: “KIA and Rafa share a vision of moving towards a sustainable future and achieving unrivalled performance – we’ve united those ideas.”

Fuelled by KIA’s passion for performance and drive to build a sustainable future, ‘Make Your Move’ reveals Nadal off-court, celebrating small but purposeful moves that inspire lasting, significant change. The campaign highlights KIA’s 20-year partnership with the Australian Open, interspersing driving shots with inspirational footage of Nadal’s game, alongside visual stories of people taking their first steps into sport.

Minute Media commissioned FMLY’s in house team to provide creative, full production, cinematography and post production (with Colour also provided by Absolute Post) working closely with independent Director Dominic O'Riordan. All a big push towards one of FMLYs key offerings as a one stop shop for their clients.

‘Make Your Move’ has been live globally on Eurosport throughout the Australian Open.

Kia EV6 Make Your Move - AO 30" TVC from Family Creative on Vimeo.