FMLY CRTV (Family Creative)
Wed, 02 Feb 2022 08:35:18 GMT
East London-based FMLY CRTV showcases Kia’s latest electric vehicle with 2022 Australian Open winner and 21 Grand-Slam champion Rafa Nadal, behind the wheel.
Conceived by FMLY founder Dave Kennedy, and Minute Media’s Adam Sidky, ‘Make Your Move’ was shot on location across Nadal’s home island of Mallorca, with further footage filmed in London. The campaign follows the tennis star on a drive through dramatic scenery, centring moments of reflection on the road.
Kennedy added: “KIA and Rafa share a vision of moving towards a sustainable future and achieving unrivalled performance – we’ve united those ideas.”
Fuelled by KIA’s passion for performance and drive to build a sustainable future, ‘Make Your Move’ reveals Nadal off-court, celebrating small but purposeful moves that inspire lasting, significant change. The campaign highlights KIA’s 20-year partnership with the Australian Open, interspersing driving shots with inspirational footage of Nadal’s game, alongside visual stories of people taking their first steps into sport.
Minute Media commissioned FMLY’s in house team to provide creative, full production, cinematography and post production (with Colour also provided by Absolute Post) working closely with independent Director Dominic O'Riordan. All a big push towards one of FMLYs key offerings as a one stop shop for their clients.
‘Make Your Move’ has been live globally on Eurosport throughout the Australian Open.
view more - Creative
Advertiser: Kia Worldwide
Creative Agency: Minute Media
Creative Director: Adam Sidky
Media Agency: Havas
Production Company: FMLY CRTV (Family Creative)
Creative Director: Dave Kennedy
Director: Dominic O'Riordan
DOP: Andi Hampton
Producer: Marisa Lee
Production Manager: Oyin Fowowe
Edit Company: FMLY CRTV (Family Creative)
Editor: Phoebe May, Corey Thomas
VFX: Tom Stone
Post Production Company: Absolute Post
Colourist: Matt Turner, Juliette Wileman
Producer: Sally Heath
Music Company: Form Audio
Composer: Tommy Evans
Sound Design: Patrick Lee
Genres: People, Scenic
Categories: Automotive, CarsFMLY CRTV (Family Creative), Wed, 02 Feb 2022 08:35:18 GMT