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Radox – The Radettes via WCRS

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Facebook posts are brought to life

Radox – The Radettes via WCRS

 

WCRS has launched a new Facebook concept for Radox called The Radettes – a musical trio of natural ingredients puppets who sing Facebook users’ updates and bring their social media to life.
 
Their songs include a 60s ballad about liking someone’s post and an 80s pop track about someone who wants the world to know that they’ve been to the gym.
 
The Radettes are all part of WCRS’s global repositioning of Radox as the brand that helps people come to life; in social media as well as in the shower.
 
The idea was created by Steve Hawthorne and Katy Hopkins and the films were produced by Blinkink.
 
Ross Neil, Creative Director at WCRS said: “The team has really embraced Facebook as a platform to communicate Radox’s positioning “Come to Life”. The work is not just invigorating but genuinely useful in terms of people’s Facebook status updates. Invigorating and useful. Just like Radox.”
 
Nick Wilcher, Marketing Manager of Radox said: “This is a really exciting venture for Radox – it’s not often you get to launch a band! We are keen to engage Radox with more people and share our new ‘Come to Life’ proposition – we believe these innovative and cleverly crafted Facebook viral videos will do this is in a way that encapsulates the brands new positioning”.
 
 
Credits
 
Client: Unilever
Agency: WCRS 
Creative Directors: Ross Neil 
Creatives: Steve Hawthorne and Katy Hopkins
Agency Producer: Jack Bayley
Account Handling: Jamie Cowen/Verity Jackson/Will Hunt/Nirup Charawan
Media Agency: Mindshare
Production Company: Blinkink
Directors: Jonny & Will
Producer: Julie Crosbie
Editor: Simone Ghilardotti
Post Production: Blinkink
Musical Director: Will Harper
 
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Engine, Wed, 19 Sep 2012 09:52:17 GMT