With the influx of digital and social media, individual domain names are in high demand and short supply. In the coming years, this shortage of names will become increasingly more apparent as the number of individual consumers looking for personalized branding power rises.
When RadioFace was tapped by .ME to produce a humorous radio campaign, the agency saw the potential to do more with the client’s budget. The agency, a creative collective of comedians and copywriters, proposed a multiplatform marketing campaign complete with OOH billboards, banner ads, and stunts at live events.
RadioFace saw that .ME is not only a useful and memorable domain suffix but also that .ME represents a major resource for personalised branding power. RadioFace is helping .ME differentiate itself by tapping into the importance of online identities and educating people that .COM is the domain suffix for corporations while .ME is the new suffix for people who want to establish a personal brand. RadioFace is leveraging shifts in the digital and social worlds and expanding the online capabilities for the development of unique individual brands.
There will also be a Facebook contest (where comedians go head-to-head in a bracket style joke telling competition). The actor in the video, TJ Miller, is an up and coming actor and will be on How I Met Your Mother this season.