In the wake of a natural disaster like Hurricane Sandy people often question the best way to help with relief efforts. This week the Ad Council launched a new series of television, print, web and radio public service announcements (PSAs) encouraging Americans to help with relief by making financial contributions to charitable organisations.
Monetary donations enable relief organisations to react with speed and specificity across all critical sectors, for both immediate relief and long-term recovery operations, providing the most urgently needed supplies and services to those affect by the storm.
The Ad Council worked with the disaster relief coalition organisations to develop an online toolkit with public service communications materials for the organisations to customise and use in outreach efforts following a disaster.
Immediately following Hurricane Sandy the first creative iteration from the toolkit, released today. It was developed by the Ad Council and made available to encourage support for relief efforts. The new television, radio, print and Web PSAs, developed by Free Range Studios and RadioFace, highlight that even a small monetary donation will make a big difference in the wake of the disaster.
Executive Creative Director: Tony Mennuto
Executive Producer: Vicky Ferraro
Copywriters: Tony Menuto & Allen Gallehugh
Engineers: Justin Matley
Casting Director: Carrie Faverty