senckađ
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Radioface help with Hurricane Sandy Relief

16/11/2012
50
Share
PSAs encourage Americans to make financial contributions

 

In the wake of a natural disaster like Hurricane Sandy people often question the best way to help with relief efforts. This week the Ad Council launched a new series of television, print, web and radio public service announcements (PSAs) encouraging Americans to help with relief by making financial contributions to charitable organisations. 
 
Monetary donations enable relief organisations to react with speed and specificity across all critical sectors, for both immediate relief and long-term recovery operations, providing the most urgently needed supplies and services to those affect by the storm.
 
The Ad Council worked with the disaster relief coalition organisations to develop an online toolkit with public service communications materials for the organisations to customise and use in outreach efforts following a disaster.
 
Immediately following Hurricane Sandy the first creative iteration from the toolkit, released today. It was developed by the Ad Council and made available to encourage support for relief efforts. The new television, radio, print and Web PSAs, developed by Free Range Studios and RadioFace, highlight that even a small monetary donation will make a big difference in the wake of the disaster.
 
 
Credits
 
Executive Creative Director: Tony Mennuto
Executive Producer: Vicky Ferraro
Copywriters: Tony Menuto & Allen Gallehugh
Engineers: Justin Matley
Casting Director: Carrie Faverty

 

SIGN UP FOR OUR NEWSLETTER
Work from
Sapporo
Convergence
23/05/2025
Spring
Shoppers Drug Mart
23/05/2025
Shoes
Capital Group
23/05/2025
ALL THEIR WORK
This website uses cookies to enhance the user experience.