The Believe Sync team provides a soundtrack to the ups and downs of your Cannes Lions week
This time next week the creative industry will once again be descending on the French coast for the Cannes Lions.
As this is our first Radio LBB slot, but definitely not our first Cannes, we thought we’d pick a few favourites from the Believe catalogue as a soundtrack to the week. Designed to be played in order, the playlist follows a familiar arc - excitement, beaches, parties, hangovers - and includes a few personal favourites from the team.
Our Parisian expert Sebastien picks Myth Syzer’s “Poto” and describes it as the "perfect song to drive down to the south of France to”, whereas Liam in New York went for Starcadian because “the tempo is laid back… as in laying back on a beach chair, sipping on a dry rosé”. Peter in LA goes with new signing BAYNK as the "perfect carefree summer anthem” and Hugo in London describes The Blaze as “the soundtrack to a glitzy Instagram story that I’ll never be a part of”. Finally, Pete B picks the “cure for your hangover", with Novo Amor’s beautiful Carry You.
So there you go; the soundtrack for the beginning, middle and end of your Cannes trip. And if you’re not going, grab a rosé, put this playlist on and loudly talk over your colleagues - it’ll be just like you’re there!