Thu, 02 Sep 2021 08:59:26 GMT
At A-MNEMONIC, we produce original music and sonic branding for Advertising, Brands, and TV Entertainment. One of our most memorable pieces of work is most definitely the music theme and sonic branding for Love Island.
Now that Love Island 2021 has come to a close, I thought I’d hand-pick some of the best summer tunes used on this year’s show as a farewell to Love Island... and to summer.
How we created the music for Love Island:
Our aim was to create an edgy memorable sonic identity that evoked summer clubbing in Ibiza, looking for love. It also had to carry a sense of dramatic irony as we, the audience were going to watch them... And most of all, be entertained! The final result was simple and very distinctive. It distilled the brand emotions into a short, sonic logo that helped to drive the emotional connection between the Love Island brand and the audience.
The Love Island brand's consistent use of sound has given it recall, presence and cut through, in the crowded prime time TV space.
view more - Radio LBB
Categories: Media and Entertainment, Streaming ServicesA-MNEMONIC, Thu, 02 Sep 2021 08:59:26 GMT