Wise Music Creative
Tue, 01 Jun 2021 15:00:00 GMT
For most people, music is an incredible trigger of memory and feeling, and can transport you instantly back to the time when you first heard a specific song. In advertising, this is used expertly by companies who, by picking the right track, can encourage an emotional connection and relationship between consumer and the brand and of course this technique is used across the board in countless movies and TV shows, setting the tone for a specific scene or theme of the story.
We here at Wise Music have gone through the catalogue and created a playlist full of tracks forever associated with the brand, TV or movie in which they featured.
If adverts are your thing, have a listen to the likes of ‘Guaglione’ by Perez Prado, used in one of the best Guinness adverts of all time, or ‘Chasing Sheep’ by Michael Nyman, an excerpt of which was used in a 2002 British TV ad for Walkers Crisps with Victoria Beckham and of course Gary Lineker. Or The Sonics’ ‘Have Love Will Travel’, which LV have used for the last 14 years as a theme for their brand.
Or, if you are more nostalgic for tracks used in film and TV, we’ve got everything from the likes of ‘Misirlou’, forever associated with the opening scene of Pulp Fiction, to Smash Mouth’s ‘All Star’ used in the opening scene of Shrek. As well as the theme tune to two of the greatest British sitcoms, ‘Are You Being Served?’ and ‘Who Do You Think You Are Kidding, Mr Hitler’ from ‘Dad’s Army’. We also can’t fail to mention Jefferson Airplane’s ‘Embryonic Journey’, which played out the final scene of Friends all those years ago, and recently featured on the reunion show!
view more - Radio LBBWise Music Creative, Tue, 01 Jun 2021 15:00:00 GMT