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RadicalMedia's Steve Miller Wins at Cannes with Busch Beer

Awards and Events 622 Add to collection

The ‘Busch Guy’ campaign picks up four Bronze Cannes Lions

RadicalMedia's Steve Miller Wins at Cannes with Busch Beer

RadicalMedia announces that Steve Miller has won four Cannes Lions for his campaign for Busch Beer.

The campaign won Bronze Lion Campaign Awards for ‘What Beer is That’, ‘Falconer,’ ‘Camo’ and ‘News.’ The ‘Busch Guy’ campaign uses the tagline 'The Sound of Refreshment' to depict appropriate scenarios to crack open a crisp, cold, refreshing can of Busch in the great outdoors. The humorous campaign was directed by Steve Miller and produced by RadicalMedia with creative partner Deutsch. Steve Miller is best known for his Dos Equis 'Most Interesting Man In the World' campaign and directing several Geico and Apple spots.

You can check out Steve Miller’s reel here.  

View the complete list of Cannes Lions 2019 winners.

The ‘Busch Guy’ Campaign Wins Four Bronze Cannes Lions
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Edit Company: Mackcut

Editor: Ian Mackenzie

Edit Assistant: Mike Leuis

Producer: Gina Pagano

Post Production / VFX

Colourist: Tim Masick

VFX Supervisor: Jade Kim

Post Production Company: The Mill

Producer: Chris Kiser

Production Company

Production Company: RadicalMedia

Executive Producer: Gregg Carlesimo

Director: Steve Miller

Producer: Laura Heflin


Sound Company: Sonic Union

Sound Engineer: Steve Rosen

Producer: Justine Cortale


Brand: Busch Beer

Creative Agency

Creative Agency: Deutsch NY

Executive Creative Director: Jeff Vinick

Chief Creative Officer: Dan Kelleher

Creative Director: Heather English, Marques Gartrell

Producer: Crissy Cicco

Categories: Beers, Alcoholic Beverages

RadicalMedia US, Wed, 26 Jun 2019 14:13:00 GMT