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Creative in association withGear Seven
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RadicalMedia Partners with T.J.Maxx for 'Changing Room' Interactive Experience
28/06/2019
Group745
Production Company
Los Angeles, USA
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The immersive experience celebrates change with interactive display mirrors, keynote speakers, panel discussions and story recording booths
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RadicalMedia has partnered with T.J.Maxx to create 'The Changing Room' - an interactive experience designed for women to explore the changes that make them who they are. The exhibit features interactive display mirrors, talented keynote speakers, panel discussions and individual story recording booths.

The featured keynote speakers are Lea Michele and Lauren Scruggs. “As a little girl growing up in a New York City suburb, Broadway was the original finish line. But as I evolved personally and professionally, my dreams started to change,” said Lea. “I was nervous of what was on the other side, but with the support of my friends and family I was able to embrace my new dreams and the individual I wanted to become. Now, instead of fearing what’s next, I welcome it and hope to inspire others to embrace their individuality through The Maxx You Project.”

'The Changing Room' experience is aimed at highlighting the critical role that change has on individuality and is a physical manifestation of T.J.Maxx's core mission to support everyone’s personal journey.  

Learn more about the Maxx Project here.

Credits