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Radford Music Supplies Music for Paddy Power's 'Save Our Shirt' Campaign

Creative 119 Add to collection
The company supplied creative music searches and music supervision for the campaign from VCCP
Radford Music Supplies Music for Paddy Power's 'Save Our Shirt' Campaign

Radford Music has supplied creative music searches and music supervision for the new Paddy Power 'Save Our Shirt' TV campaign by VCCP.

James Radford worked as music supervisor on both of the highly entertaining commercials for Paddy Power's campaign that caused an outcry in the national media when they revealed a hoax football shirt for Huddersfield Town featuring a huge Paddy Power sash logo.

The first film was followed a week later by the 'Shirt Shame' commercial which revealed that more football clubs had joined the #saveourshirt campaign. The second commercial launched on 2nd August, just as the new football season kicked off, and spotlights branded football shirts whilst celebrating Paddy Power's own ‘unsponsoring’ of Huddersfield Town, Motherwell, Newport County, Southend United and Macclesfield Town.

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Client

Advertiser: Paddy Power

Brand: Save Our Shirt

Sound

Sound Company: Wave

Sound Engineer: Parv Thind

Creative Agency

Creative Agency: VCCP

Creatives: Chris Willis, Paul Kocur

Creative Director: Kevin Masters, Christine Turner

Executive Creative Director: Mark Orbine

Producer: Simon Plant, Carl Parris

Assistant Producer: Sydney McGauran

Production Company

Production Company: Academy

Director: Peter Cattaneo

Producer: Mark Whittow-Williams

Music

Music Company: Radford Music

Music Supervision: Jamees Radford

Offline

Edit Company: The Assembly Rooms

Editor: Nik Hindson

Genres: Music & Sound Design

Categories: Gambling, Sports and Leisure

Radford Music, Wed, 14 Aug 2019 18:23:36 GMT