9 months ago
Radford Music has supplied creative music searches and music supervision for the new Paddy Power 'Save Our Shirt' TV campaign by VCCP.
James Radford worked as music supervisor on both of the highly entertaining commercials for Paddy Power's campaign that caused an outcry in the national media when they revealed a hoax football shirt for Huddersfield Town featuring a huge Paddy Power sash logo.
The first film was followed a week later by the 'Shirt Shame' commercial which revealed that more football clubs had joined the #saveourshirt campaign. The second commercial launched on 2nd August, just as the new football season kicked off, and spotlights branded football shirts whilst celebrating Paddy Power's own ‘unsponsoring’ of Huddersfield Town, Motherwell, Newport County, Southend United and Macclesfield Town.
Advertiser: Paddy Power
Brand: Save Our Shirt
Sound Company: Wave
Sound Engineer: Parv Thind
Creative Agency: VCCP
Creatives: Chris Willis, Paul Kocur
Creative Director: Kevin Masters, Christine Turner
Executive Creative Director: Mark Orbine
Producer: Simon Plant, Carl Parris
Assistant Producer: Sydney McGauran
Production Company: Academy
Director: Peter Cattaneo
Producer: Mark Whittow-Williams
Music Company: Radford Music
Music Supervision: Jamees Radford
Edit Company: The Assembly Rooms
Editor: Nik Hindson
Genres: Music & Sound Design
Categories: Gambling, Sports and LeisureRadford Music, 9 months ago