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Radford Music Provides Music Supervision for Touching Six Nations Guinness Ad

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This is the third Guinness commercial that Radford Music have provided music supervision and creative music searches for
Radford Music Provides Music Supervision for Touching Six Nations Guinness Ad

Radford Music's James Radford has chosen the music for Guinness' latest commercial, entitled 'The Purse'.

Created by AMV BBDO, the film follows the emotional story of two Welsh brothers and their journey to watch the Six Nations. 'The Purse' tells the real-life story of David and Gareth Rees and their late-mother, Olive, who left them her inheritance under the condition they used it to follow the Welsh rugby side play the game that she loved.

Directed by Tom Green, the 90-second film - starring David and Gareth Rees themselves - champions Olive’s life-long passion for the game, as she is captured cheering in the stands, supporting her beloved Wales rugby team and making friends along the way.

In a bid to carry out their mother’s wishes, the film follows the brothers as they travel across Europe following the Welsh side for the Six Nations championship. To honour her spirit, the brothers use their late-mother’s favourite Welsh dragon purse as a kitty for matchdays, so she is with them wherever they go. Win, lose or draw, the brothers raise a pint of Guinness stout in her honour at the game and continue her legacy by making friends with fellow fans of the game from around the world.

Guinness 'The Purse' is the third Guinness commercial that Radford Music have provided music supervision and creative music searches for.

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Client

Advertiser: Diageo

Brand: Guinness

Production Company

Production Company: Stink

Director: Tom Green

Music

Music Company: Radford Music

Music Supervision: James Radford

Composer: The Tornados 'Jungle Fever'

Offline

Edit Company: Whitehouse

Editor: Russell Icke

Creative Agency

Creative Agency: AMV BBDO

Creative Director: Nicholas Hulley, Nadja Lossgott

Creatives: Tim Riley

Producer: Nick Godden

Assistant Producer: Frankie Burwell-Wright

Genres: Music & Sound Design

Categories: Beers, Alcoholic Beverages

Radford Music, Wed, 14 Aug 2019 18:08:39 GMT