Wed, 14 Aug 2019 18:08:39 GMT
Radford Music's James Radford has chosen the music for Guinness' latest commercial, entitled 'The Purse'.
Created by AMV BBDO, the film follows the emotional story of two Welsh brothers and their journey to watch the Six Nations. 'The Purse' tells the real-life story of David and Gareth Rees and their late-mother, Olive, who left them her inheritance under the condition they used it to follow the Welsh rugby side play the game that she loved.
Directed by Tom Green, the 90-second film - starring David and Gareth Rees themselves - champions Olive’s life-long passion for the game, as she is captured cheering in the stands, supporting her beloved Wales rugby team and making friends along the way.
In a bid to carry out their mother’s wishes, the film follows the brothers as they travel across Europe following the Welsh side for the Six Nations championship. To honour her spirit, the brothers use their late-mother’s favourite Welsh dragon purse as a kitty for matchdays, so she is with them wherever they go. Win, lose or draw, the brothers raise a pint of Guinness stout in her honour at the game and continue her legacy by making friends with fellow fans of the game from around the world.
Guinness 'The Purse' is the third Guinness commercial that Radford Music have provided music supervision and creative music searches for.
Production Company: Stink
Director: Tom Green
Music Company: Radford Music
Music Supervision: James Radford
Composer: The Tornados 'Jungle Fever'
Edit Company: Whitehouse
Editor: Russell Icke
Creative Agency: AMV BBDO
Creative Director: Nicholas Hulley, Nadja Lossgott
Creatives: Tim Riley
Producer: Nick Godden
Assistant Producer: Frankie Burwell-Wright
Genres: Music & Sound Design
Categories: Beers, Alcoholic BeveragesRadford Music, Wed, 14 Aug 2019 18:08:39 GMT