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Radford Music Provides Legendary Soundtrack for BT campaign

Creative 462 Add to collection

Saatchi & Saatchi created the campaign for BT showcasing broadband, mobile and phone plans

Radford Music Provides Legendary Soundtrack for BT campaign

Radford Music have provided the soundtrack to the latest brand campaign by BT. Entitled 'Halo', the 90 second spot is the second campaign by BT since its biggest rebrand in two decades last year.

Radford Music were tasked with finding the perfect music track to accompany the ad which is 'Love Me Now' by global superstar musician John Legend. The track provides the right level of emotion while remaining upbeat and positive.

Created by Saatchi & Saatchi and set to a spoken-word poem, the 90-second ad features gamers, athletes and musicians as they showcase the perks of BT’s bundled broadband, mobile and phone plan. It ends as a girl is reunited with her father, thanks to the unifying power of the internet.

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Advertiser: BT

Creative Agency

Creative Agency: Saatchi & Saatchi

Chief Creative Offcer: Guillermo Vega

Head of planning: Sam Wise

Senior Creative: Oliver Wolf

Agency Producer: Sam Robinson

Production Assistant: Georgia Day

Creative Director: Ben Beazley

Production Company

Production Company: Biscuit

Director: Christopher Riggert

Producer: Simon Eakhurst


Edit Company: Trim

Editor: James Forbes-Robertson

Post Production / VFX

Post Production Company: The Mill

Producer: Aoife Fitxgerald


Music Company: Radford Music

Music Supervisor: James Radford


Sound Design: 750

Sound Designer: Mark Hellaby

Genres: Music & Sound Design

Categories: Internet, Utilities

Radford Music, Mon, 20 Jan 2020 14:16:45 GMT