6 months ago
Radford Music have provided the soundtrack to the latest brand campaign by BT. Entitled 'Halo', the 90 second spot is the second campaign by BT since its biggest rebrand in two decades last year.
Radford Music were tasked with finding the perfect music track to accompany the ad which is 'Love Me Now' by global superstar musician John Legend. The track provides the right level of emotion while remaining upbeat and positive.
Created by Saatchi & Saatchi and set to a spoken-word poem, the 90-second ad features gamers, athletes and musicians as they showcase the perks of BT’s bundled broadband, mobile and phone plan. It ends as a girl is reunited with her father, thanks to the unifying power of the internet.
Creative Agency: Saatchi & Saatchi
Chief Creative Offcer: Guillermo Vega
Head of planning: Sam Wise
Senior Creative: Oliver Wolf
Agency Producer: Sam Robinson
Production Assistant: Georgia Day
Creative Director: Ben Beazley
Production Company: Biscuit
Director: Christopher Riggert
Producer: Simon Eakhurst
Edit Company: Trim
Editor: James Forbes-Robertson
Post Production Company: The Mill
Producer: Aoife Fitxgerald
Music Company: Radford Music
Music Supervisor: James Radford
Sound Design: 750
Sound Designer: Mark Hellaby
Genres: Music & Sound Design
Categories: Internet, UtilitiesRadford Music, 6 months ago