Tue, 08 Sep 2020 19:51:59 GMT
Radford Music were asked by advertising agency Havas to provide a creative music search and music licensing for the Department for Education’s ‘Lockdown Lessons’ campaign.
The music we found for the commercial was George Ezra’s 'Pretty Shining People', after the Brit Award-winning artist – whose parents are both teachers – donated use of the song to this campaign for a nominal fee.
Radford Music provided the creative music search and negotiated the music license on behalf of Havas.
As the UK begins the phased reopening of schools, the Department for Education thanks everyone who has helped keep children learning during lockdown.
The ad uses real footage captured by teachers and parents as they adapted to remote learning and home schooling over the past 10 weeks. It spotlights teachers’ passion and innovation, the patience and commitment of parents, and how children adjusted to new ways of learning at home.
The work was created by Dan Cole and Andy Garnett for Havas.
Project name: Lockdown Lessons
Client: Eleanor Hart, Strategic communication and marketing lead, Department for Education
Creative agency: Havas London
CCO: Vicki Maguire
Creative Director: Dan Cole and Andy Garnett
Account team: Megan Armitage, Jessica Taylor, Marcella Zanin and Hannah Thomas
Agency film producer: Frankie Burwell and Katie Wood
CSO: Clare Hutchinson
Planner: Lizzie Haycocks
Media agency: OmniGov
Media planner: Wavemaker
Editor: The Quarry
Sound: Grand Central
Music Company: Radford Music
Music Supervisor: James Radford
Soundtrack composer: George Ezra
Genres: Music & Sound Design
Categories: Education, Corporate, Social and PSAsRadford Music, Tue, 08 Sep 2020 19:51:59 GMT