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Radford Music Provides George Ezra to Soundtrack for Department For Education

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Radford Music supply the soundtrack for Havas and return to school for DFE
Radford Music Provides George Ezra to Soundtrack for Department For Education

Radford Music were asked by advertising agency Havas to provide a creative music search and music licensing for the Department for Education’s ‘Lockdown Lessons’ campaign.

The music we found for the commercial was George Ezra’s 'Pretty Shining People', after the Brit Award-winning artist – whose parents are both teachers – donated use of the song to this campaign for a nominal fee.

Radford Music provided the creative music search and negotiated the music license on behalf of Havas.

As the UK begins the phased reopening of schools, the Department for Education thanks everyone who has helped keep children learning during lockdown.

The ad uses real footage captured by teachers and parents as they adapted to remote learning and home schooling over the past 10 weeks. It spotlights teachers’ passion and innovation, the patience and commitment of parents, and how children adjusted to new ways of learning at home.

The work was created by Dan Cole and Andy Garnett for Havas.

https://www.radfordmusic.com

video
Lockdown Lessons (Department For Education)
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PROJECT 


Project name: Lockdown Lessons

CLIENT 


Client: Eleanor Hart, Strategic communication and marketing lead, Department for Education

Creative Agency


Creative agency: Havas London

CCO: Vicki Maguire

Creative Director: Dan Cole and Andy Garnett

Account team: Megan Armitage, Jessica Taylor, Marcella Zanin and Hannah Thomas

Agency film producer: Frankie Burwell and Katie Wood

CSO: Clare Hutchinson

Planner: Lizzie Haycocks

Media agency 


Media agency: OmniGov

Media planner: Wavemaker

Editing

Editor: The Quarry

Sound: Grand Central

Music Company

Music Company: Radford Music

Music Supervisor: James Radford

Soundtrack composer: George Ezra

Genres: Music & Sound Design

Categories: Education, Corporate, Social and PSAs

Radford Music, Tue, 08 Sep 2020 19:51:59 GMT