9 months ago
Radford Music has provided an original orchestral score for the festive and heart-warming ASDA Christmas Advert 2019 ‘Northern Lights’ as part of the 'Let's Make Christmas Special' campaign.
The original music ‘Lighting Up Christmas’ composed by Rohan Stevenson and James Radford was recorded by a 60 piece orchestra at Angel Recording Studios.
James worked closely with AMV creative directors (Jay Phillips, Neil Clarke) and producers (Nick Godden, Felicity Bamber) to craft the composition to perfectly match the beautiful visuals and to capture both the excitement and emotion of the two minute film. The soundtrack provides the main character Tilly with a musical ‘theme’ and follows the action closely throughout Jack and Tilly’s adventure spreading magic and joy around their town.
The film was directed by Tom Green (Stink Films) and James was delighted to work with Tom again having previously worked together on Guinness ‘The Purse’.
ASDA launched the ‘Let’s make Christmas extra special’ campaign on the 2nd November with the debut of the full two minute film which will be followed by a series of 60-second and 30-second commercials.
Recording Session at Angel Studios
Creative Agency: AMV BBDO
Art Director: Jay Phillips
Copywriter: Neil Clarke
Creative Directors: Andy Clough & Rich McGrann
Producer: Nick Godden, Felicity Bamber
Media Agency: Blue 449
Production Company: Stink
Director: Tom Green
Producer: Matt Williams
Production Service Company: enter name
Producer: enter name
Edit Company: Trim
Edit Assistant: James Forbes-Robertson
Post Production Company: Electric Theatre Collective
Music Company: Radford Music
Composer: Rohan Stevenson and James Radford
Music Supervisor: James Radford
Sound Company: Parv Thind at WAVE
Genres: Music & Sound Design
Categories: Supermarkets, Retail and RestaurantsRadford Music, 9 months ago