Radar & Sneak Attack Media Partner to Launch New Base for USA & Canada Clients

Radar has partnered with Sneak Attack Media to provide a US base for commissioning music-related creative content. Sneak Attack are a boutique digital marketing and creative services company based in New York City.

Both companies have been in business since 2006, on the early side of digital music marketing. The partnership has a natural fit and relevance to each partner’s client base - great marketing campaigns increasingly need more engaging creative content to grow and maintain artist’ profiles.

‘Opening our US base is an exciting milestone for us’, says Caroline Bottomley, Company Director. ‘Both our US clients and US creative numbers are growing. Sneak Attack are the perfect partner, with a reputation for superb service and excellent results. It seems everyone we meet stateside already knows and respects Marni and her company.’

Sneak Attack will handle Radar’s US enquiries and support for US clients. ‘We’re big fans of the service Radar provides and the work that comes out of their matchmaking between video creators and artists. We know firsthand how important it is for bands and musicians to have quality video content, so we’re excited to help make those connections happen in the US,’ comments Marni Wandner, President of Sneak Attack.

As the “Match.com” of the music video world, Radar quickly connect new creative talent and record labels/managers. They’re responsible for hooking up a then-unknown New York director Ellis Bahl to Alt-J. With $5k, Ellis created the video for ‘Breezeblocks’, now standing at 70m views, Alt-J’s biggest video by far. Radar have helped create thousands of music and lyric videos for hundreds of bands and artists - because of this, Radar are regarded as world leaders in affordable music video commissioning.

The new Radar US office will specialise in fast hook-ups with directors who work with budgets typically between $800 and $25,000. Radar’s US clients already include Universal Music, Ultra Music, Wind-Up Records, Tommy Boy Records, Nettwerk Records, Red Light Management and Caroline International among many others. As always with Radar, the service is free to use to commissioners, we are non-exclusive and there’s no obligation to commission.