Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Racing Driver Valtteri Bottas Affirms ABLOY as the ‘Guardians of Trust’

Creative 0 Add to collection

Campaign was created by SEK, part of Grey and stars the Formula One star waxing poetic about the concept of trust

Racing Driver Valtteri Bottas Affirms ABLOY as the ‘Guardians of Trust’
ABLOY teamed up with racing driver Valtteri Bottas – one of the best-known Finns in the world – with the aim of strengthening the renewed ABLOY brand overseas. The driver’s image perfectly supports the values ABLOY has defined in its branding, which are summed up in the campaign’s key statement, ‘ABLOY For Trust’.

The concept was created by creative agency SEK, part of Grey, to reaffirm that the Finnish security brand are the ‘Guardians of Trust’. 

As Valtteri says: “Success requires attitude, passion and willpower. You must be able to trust people, the power of collaboration, your team, your partners and the world around you. Above all, you must be able to trust yourself. Your ability to make things better.”

ABLOY was named Finland’s most valued brand last October in the annual survey by Markkinointi & Mainonta magazine and the market research company Taloustutkimus.

The ABLOY trademark turns 100 years next year. The unique rotating disc-based lock invention made by precision mechanic Emil Henriksson in 1907 was patented in 1919 under the name Henriksson’s Patent Lock. To produce the locks industrially, ‘Ab Låsfabriken - Lukkotehdas Oy’ was founded. The company name was later shortened to Ab Lukko Oy. The trademark ABLOY, derived from the company name, was registered at the same time.
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Music

Composer: Marko Nyberg, El Calmino Helsinki

Post Production / VFX

Post Production Company: Musuta

Colourist: Henri Pulla

Production Company

Director: Pekka Hara

DOP: Julius Koivistoinen

Production Company: SEK

Sound

Sound Engineer: Akseli Soini, El Calmino Helsinki

Other

PR Consultants: Tomi Ertovaara and Sanna Puutonen

Client

Advertiser: ABLOY

Creative Agency

Creative Agency: SEK | PART OF GREY

Copywriter: Rami Utriainen

Creative Director: Jarno Luotonen

Producer: Anssi Perttala

Art Director: David Cleveland

Client Director: Teija Laine

Project Managers: Lasse Väänänen and Mari Lampimäki

Designer: Jenni Komulainen

Genres: People, Scenic

Categories: Security, Home

lbbonline.com, Wed, 08 May 2019 14:27:33 GMT