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RAC Roadside Assistance & JWT Makes Bad Or Worse All Better in Latest Spot

Creative 209 Add to collection

Making one member’s life better every minute by rescuing over 8,000 people every week from a breakdown

RAC Roadside Assistance & JWT Makes Bad Or Worse All Better in Latest Spot

J. Walter Thompson has launched a new campaign for RAC Roadside Assistance. The work addresses drivers who don’t believe they’ll break down, by reminding them that RAC makes a bad situation better for more than 8000 drivers a week.

J. Walter Thompson Perth creative director Dav Tabeshfar said: “The ‘Bad, Worse, Better.’ idea lets us talk about the cold, hard breakdown stats, then gives us a lovely little glimpse into the more intimate anxiety that RAC Roadside Assistance rescues us from.”

The campaign features two 30-second TVCs, radio, outdoor and digital. The TVCs were directed by Matt Kamen at GoodOil Films.

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Sound Production: Brainestorm

Production Company

Director: Matt Kamen

Producer: Llew Griffiths

Production Company: Goodoil Films

Post Production / VFX

Post Production Company: Method

Creative Agency

Creative Agency: JWT

Creatives: Elliott White, Patrick Allenby & Dav Tabeshfar

Executive Creative Director: Simon Langley

Executive Planning Director: Angela Morris

Planner: Celia Garforth

Producer: Paul Friedmann

Genres: Storytelling

Categories: Services, Automotive

Wunderman Thompson Singapore, Tue, 05 May 2015 04:42:12 GMT