Australian directors Dael Oates and Owen Trevor have joined forces with executive producer Lucas Jenner to form Rabbit Content Australia.
In collaboration with Rabbit in the US, Oates, Trevor and Jenner have established an independent Asia Pacific presence based in Sydney with Business Development partner Tom Marks overseeing the Melbourne office.
In addition to Oates and Trevor, the roster launches with established international directors Bobby Farrelly (Dumb and Dumber, There's Something about Mary), Jackson+Karinja and 2013 Oscar nominees, The Fines.
Oates believes that the company’s founders drive its creative culture. “We are all very like minded guys,” he said. “We work together really well, and we're excited about everything each other is doing, whether it’s a commercial, short film, theatre or our own art shows.”
“It is these complimentary projects that make us better filmmakers and better thinkers. We believe creatives want to work with people who are 'doing' all the time, not just when a script lands.”
“The business of creating advertising is changing so rapidly at the moment,” said Jenner. “Rabbit is focused on how to find new solutions for the challenges faced by clients and agencies. In this climate, we believe a company needs to be stocked with multi-disciplinary creatives who are able to work across diverse fields such as events, photography, web content and film. We also all like to have a good time, which makes it feel like anything but work.”
“We have all worked pretty solidly across the globe in the last few years, but this offers us a chance to stamp our personalities and our hugely varied creative skills on the local scene,” Trevor said.
The Rabbit Content Australia website will be up in the next week coinciding with the new Sydney office space.