BBDO New York
Mon, 23 Nov 2015 12:05:52 GMT
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R2D2 Gets Romantic as BBDO NY Reveals Star Wars Tie-In Campaign for HP
Epic sibling rivalry and DIY ingenuity as HP feels the force
HP has launched its first new advertising under the new HP, Inc company to leverage their partnership with Star Wars. In the Star Wars universe, anyone who has passion, ingenuity and technology has the force to reinvent. The same holds true at HP.
Created by BBDO New York, HP’s creative agency partner, the work introduces the company’s new rallying cry, “Keep Reinventing” and calls upon “The Force” to help deliver this message in two new ads that speak to versatility of their PCs and Instant Ink printers.
The work debuts this week and will run on broadcast as well as on HP’s social channels.
CREDITS
Brand
Agency / Creative
Production
Music / Sound
Editorial
Post Production / VFX
Genres: Visual VFX, People
Categories: Consumer Electronics, Computers
BBDO New York, Mon, 23 Nov 2015 12:05:52 GMT
