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R2D2 Gets Romantic as BBDO NY Reveals Star Wars Tie-In Campaign for HP

Creative 539 Add to collection

Epic sibling rivalry and DIY ingenuity as HP feels the force

R2D2 Gets Romantic as BBDO NY Reveals Star Wars Tie-In Campaign for HP

HP has launched its first new advertising under the new HP, Inc company to leverage their partnership with Star Wars. In the Star Wars universe, anyone who has passion, ingenuity and technology has the force to reinvent. The same holds true at HP.

Created by BBDO New York, HP’s creative agency partner, the work introduces the company’s new rallying cry, “Keep Reinventing” and calls upon “The Force” to help deliver this message in two new ads that speak to versatility of their PCs and Instant Ink printers. 

The work debuts this week and will run on broadcast as well as on HP’s social channels.




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Client

Advertiser: HP

Post Production / VFX

Colourist: Fergus McCall

Post Production Company: The Mill New York

Creative Agency

Art Director: Monty Pera (DIY), Jake Shaw (EB)

Chief Creative Officer: David Lubars (Worldwide), Greg Hahn (New York)

Copywriter: Don Marshall Wilhelmi (DIY), Ash Tavassoli (EB)

Executive Creative Director: Toygar Bazarkaya

Associate Creative Director: Jake Shaw (EB), Ash Tavassoli (EB)

Digital Production Company

Producer: Katherin Cheng, Ted McEnaney

Production Company

Director: Tom Tagholm

DOP: Erik Alexander Wilson

Executive Producer: Jackie Kelman Bisbee, Dinah Rodriguez & Stephen Brierley

Production Company: Park Pictures, London

Line Producer: Nick Goldsmith

Music

Music Supervision: John Mellilo & Julia Millison (DIY), Loren Parkins (EB)

Sound Engineer: Philip Loeb (DOY), Keith Reynaud (EB)

Offline

Edit Company: Stitch London (DIY), Rock Paper Scissors (EB)

Editor: Tim Hardy (DIY), Carlos Arias (EB)

Genres: Visual VFX, People

Categories: Computers, Consumer Electronics

BBDO New York, Mon, 23 Nov 2015 12:05:52 GMT