BBDO New York
Mon, 23 Nov 2015 12:05:52 GMT
HP has launched its first new advertising under the new HP, Inc company to leverage their partnership with Star Wars. In the Star Wars universe, anyone who has passion, ingenuity and technology has the force to reinvent. The same holds true at HP.
Created by BBDO New York, HP’s creative agency partner, the work introduces the company’s new rallying cry, “Keep Reinventing” and calls upon “The Force” to help deliver this message in two new ads that speak to versatility of their PCs and Instant Ink printers.
The work debuts this week and will run on broadcast as well as on HP’s social channels.
Colourist: Fergus McCall
Post Production Company: The Mill New York
Art Director: Monty Pera (DIY), Jake Shaw (EB)
Chief Creative Officer: David Lubars (Worldwide), Greg Hahn (New York)
Copywriter: Don Marshall Wilhelmi (DIY), Ash Tavassoli (EB)
Executive Creative Director: Toygar Bazarkaya
Associate Creative Director: Jake Shaw (EB), Ash Tavassoli (EB)
Producer: Katherin Cheng, Ted McEnaney
Director: Tom Tagholm
DOP: Erik Alexander Wilson
Executive Producer: Jackie Kelman Bisbee, Dinah Rodriguez & Stephen Brierley
Production Company: Park Pictures, London
Line Producer: Nick Goldsmith
Music Supervision: John Mellilo & Julia Millison (DIY), Loren Parkins (EB)
Sound Engineer: Philip Loeb (DOY), Keith Reynaud (EB)
Edit Company: Stitch London (DIY), Rock Paper Scissors (EB)
Editor: Tim Hardy (DIY), Carlos Arias (EB)
Genres: Visual VFX, People
Categories: Computers, Consumer ElectronicsBBDO New York, Mon, 23 Nov 2015 12:05:52 GMT