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R. Riveter's New Brand Doc Empowers Women with The Spirit of Rosie The Riveter

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Insightful spot was created by The Richards Group and edited by Lucky Post’s Sai Selvarajan

R. Riveter's New Brand Doc Empowers Women with The Spirit of Rosie The Riveter
Channelling the enduring spirit of the American cultural icon of female empowerment Rosie The Riveter, apparel company, R. Riveter, was launched by two military spouses in a small attic, armed with a big idea, one sewing machine, and a little bit of canvas.

A new brand film, edited by Lucky Post’s Sai Selvarajan, tells of the company’s humble roots and its bold and achievable mission shared by many: to inspire, engage and empower.

Addressing a critical need for military spouses who are constantly uprooted, R. Riveter provides flexible, mobile income with the opportunity to be part of a movement to produce American-made, handcrafted purses and bags.
R. Riveter - The Mission
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Post Production / VFX

Colourist: Neil Anderson

Graphics: Seth Olson

Post Production Company: Lucky Post

Producer: Jessica Berry, Caroline Stephens

Production Company

Creative: Jeff Bednarz (Head)

Producer: Sam Charter

Production Company: Rabbit Foot


Sound Engineer: Angela Johnson


Editor: Sai Selvarajan (Lucky Post)

Creative Agency

Creative Agency: The Richards Group

Creative Group Head: Rob Baker

Creatives: Jimmy Bonner (AD)

Genres: Documentary, People, Storytelling

Categories: Accessories, Clothing and Fashion

Camp Lucky, Fri, 08 Dec 2017 09:42:21 GMT