R. Riveter's New Brand Doc Empowers Women with The Spirit of Rosie The Riveter
Insightful spot was created by The Richards Group and edited by Lucky Post’s Sai Selvarajan
Channelling the enduring spirit of the American cultural icon of female empowerment Rosie The Riveter, apparel company, R. Riveter, was launched by two military spouses in a small attic, armed with a big idea, one sewing machine, and a little bit of canvas.
A new brand film, edited by Lucky Post’s Sai Selvarajan, tells of the company’s humble roots and its bold and achievable mission shared by many: to inspire, engage and empower.
Addressing a critical need for military spouses who are constantly uprooted, R. Riveter provides flexible, mobile income with the opportunity to be part of a movement to produce American-made, handcrafted purses and bags.
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R. Riveter - The Mission
Post Production / VFX
Colourist: Neil Anderson
Graphics: Seth Olson
Post Production Company: Lucky Post
Producer: Jessica Berry, Caroline Stephens
Creative: Jeff Bednarz (Head)
Producer: Sam Charter
Production Company: Rabbit Foot
Sound Engineer: Angela Johnson
Editor: Sai Selvarajan (Lucky Post)
Creative Agency: The Richards Group
Creative Group Head: Rob Baker
Creatives: Jimmy Bonner (AD)
Genres: Documentary, People, Storytelling
Categories: Accessories, Clothing and FashionCamp Lucky, Fri, 08 Dec 2017 09:42:21 GMT