Campaign to push special occasion masterclasses, the first one being Mother's Day
The iconic QVB launches its latest campaign 'Make It Memorable' via agency partner The Royals, embracing its notability as the ultimate home of occasion shopping for gifting and experiences in Sydney.
In a world where expectations and inspirations are rising, shopping experiences are no longer defined by the act of purchase but the journey towards acquiring something new. The new campaign embraces this and is bringing 'Make It Memorable' to life showcasing how shopping, dining and experiencing the QVB is in itself an occasion.
There is a similar sense of anticipation upon receiving an invitation to an occasion that guests and hosts alike can look forward to, enjoy and celebrate, making a special moment a memorable one.
Says Victor Gaspar, group general manager, Ipoh: "This campaign highlights what makes the QVB so wonderful - one of Australia's most iconic and beautiful buildings that houses everything you need to prepare for an occasion; from the gift to the outfit and everything in between. We want to help our customers make a special moment a memorable one."
The campaign will launch through the QVB's digital and social channels and will feature throughout the centre from April.
'Make It Memorable' will continue to feature throughout the year with unique masterclasses and pop up events surrounding special occasions such as Mother's Day, an engagement party, Christmas and a special birthday. It will create a series of memorable and romantic experiences at the QVB throughout the year.
The first Masterclass will take place for Mother's Day with media personality and mum Kate Waterhouse hosting an exclusive Champagne High Tea together with acclaimed interior stylist Steve Cordony. Customers are invited to attend this unique event to experience a truly memorable evening together at QVB's historic Tea Rooms, helping them celebrate a unique Mother's Day. In celebration of this event, a beautiful floral swing installation will also be created under the Dome from the 27th April in the lead up to Mother's Day, where customers can have their very own unique photos taken and are encouraged to share the images through social media for the chance to win a memorable experience at the QVB.
Customers can purchase tickets to the Masterclass here.
Creative Direction and Production: The Royals Photographer: Toby Burrows Styling: Meg Gray PR: MCM PR