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Quriosity Productions Food Director Michael Maes Launches ‘Explosive’ Spot for Frito Lay

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Partnering with The Mill for VFX, the studio delivers a spot with action-movie excitement

Quriosity Productions Food Director Michael Maes Launches ‘Explosive’ Spot for Frito Lay

Quriosity Productions director Michael Maes’ of Quriosity Productions new Frito Lay Cheddar Jalapeno Spot is far from cheesy and packs a fiery punch. In this spot, the elements of the new chip flavor don’t just steal the spotlight, they bask in it too. Playing like a trailer for an Oscar-winning movie, this spot transports you from caves of cheddar and valleys of jalapenos to inside the chip bag itself. The flavour cues are working with every shot, captured using macro style lensing. Maes is no stranger to creating epic and beautifully-composed tabletop footage, and this shoot allowed for his strengths to truly shine. 

Working with Quriosity’s own editor Rob Sheppard and the top-notch effects artists at The Mill, Maes’ vision was able to come to life. Commenting on the editorial side of the project, Rob says: “it was a joy piecing this edit together, especially with the footage being so beautiful and the boards being so creative! It was a pleasure working alongside The Mill, as well. Love the collaborative process that finalized in an incredible piece.”


CREDITS

Production
Post Production / VFX
Editorial
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Genres: Tabletop, In-camera effects

Categories: Savoury Snacks, Food

avagnoni communications, Tue, 25 Aug 2020 17:13:27 GMT