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Quorn Hilariously Saves the Planet One Plant Based Bite at a Time

Creative 163 Add to collection
adam&eveDDB developed the campaign talking directly to meat eaters in hope of shifting them towards Quorn products
Quorn Hilariously Saves the Planet One Plant Based Bite at a Time

At this pivotal moment for our planet, Quorn is launching a new global communications strategy in response to a growing desire to adopt more flexitarian and eco-conscious diets.

The strategy encourages consumers to lower their carbon footprint by reducing their meat intake through simply switching from a meat product to the tasty, healthy Quorn alternative. Quorn’s ultimate goal is to be a net positive business by 2030 and, in that year, serve 8 billion meals – that’ll be the equivalent of one for every person on the planet. 

With its energetic tone of activism the  ‘Helping the Planet One Bite At a Time’ campaign will launch with a major above the line push, in which the brand playfully challenges us to reconsider some of the assumptions and tropes associated with meat consumption. Talking directly to meat eaters the brand hopes to shift entrenched behaviours, having a little fun along the way.

Timed to launch during the ever-popular ‘Veganuary’, the campaign comprises TV, social, PR, OOH and VOD, as well as partnerships with household names such as Liverpool FC, and the launch of a new product range, Quorn ‘Makes Amazing.’ 

The campaign is created in partnership with Initiative for media planning and buying, Ketchum for PR, Zeal for shopper and key visual roll out, and Anything for website design. The UK launch will be followed by a global rollout of the campaign later this Spring.

Gill Riley, marketing director at Quorn, said: “Making it easy, tasty and healthy for everyone to reduce their meat consumption has never been so important. That’s why we’re encouraging everyone to join us in our mission to Help the Planet, One Bite at a Time. For those that need a little bit of inspiration, we have hundreds of tasty meat-free meal ideas on our website.”

Miranda Hipwell, director of client excellence at adam&eveDDB, said: “With our brilliant partners at Quorn we believe this new strategy will inspire small but positive changes that combine to make a significant impact on the health and happiness of customers and our planet - one Quorn taco at a time.”


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Client

Client: Quorn

Chief Commercial Officer:  Pete Harrison

Commercial Operations Director:  Sam Blunt

Marketing Director:  Gill Riley

Head of Brand Marketing:  Lucy Grogut

Global Digital Manager:  Lindsay Winstanley

UK Brand Manager:  Katie McDermott

Agency

Agency: adam&eveDDB

Chief Creative Officer:  Richard Brim

Executive Creative Director/s:  Ant Nelson

Creative Director/s:  Ben Stilitz , Colin Booth and Nat Potter

Copywriter:  Ben Stilitz and Colin Booth

Art director:  Nat Potter, Ben Stilitz and Colin Booth

Head of Content:  Jess Taylor

Social Media Manager:  Francesca Jaconelli

Head of Production:  Ben Sharpe

Agency producer/s:  Brittany Littlewood, Cara Swindell, Lucy Trower

Chief Strategy Officer:  Martin Beverley

Planner/s:  Will Grundy, Sian Iles

Project Manager:  Vidya Varsani

Joint CEO:  Tammy Einav

Director of Client Excellence:  Miranda Hipwell

Account Director/s:  Georgia Bullen, Cicely Milsom

Account Manager/s:  Alice Lowden

Account Executive/s:  Jemima St Aubyn

Team Assistant:  Katharine Eriksson

Business Affairs:  Emily Eshelby, Gemma Davies

Design

Design: King Henry

Designer/Typographer:  Dave Robinson, Dave Callow, Chris Holiday, Sam Stabler, Ed Garland,

Digital Design

Digital Design:  Gutunberg

Digital Designer: Gil Peres, Adrian Baker, Hash Milhan

Media Agency

Media agency: Initiative

Media planner:  Artur Kuleschow

Production

Production company: Independent – TV Production

Executive Producers:  Jani Guest/Verity White

Producer:  Chris McBride

Director:  Gary Freedman

D.O.P:  Steve Annis

Production company: Wyatt-Clarke & Jones - Stills Production

Producer:  Becky Humm, Rose Mullings

Photographer:  Louise Hagger

Post Production:   Darkroom Digital – Stills production

Editing

Editing Company: Assembly Rooms

Editor:  Adam Spivey

Post Production

Post Production: Time Based Arts

Post Producer:  Chris Aliano

VFX Shoot Supervisor:  James Allen

Lead Artist:  Sheldon Gardner

Colourist:  Lewis Crossfield

2D Team:  Matt Shires, Bernardo Varela, Ralph Briscoe, Sarah Breakwell, Manolo Perez

Music Supervisor:  Theodore Music

Audio Post Production

Audio Post-Production: Factory

Sound Designer:  Jon Clarke

Soundtrack title:  Nabucco - 'Gli arredi festivi'

Soundtrack composer:  Giuseppe Verdi

Production
Social

Social: Cain & Abel

Producer: Jake Graham / Rachel Bliss / Jamie Demetriadi

Editor:  Craig  Smith/ Robert Spray – Smith

Post Producer:  Gerda Aleksandraviciut, Aleksandra Bulkowska

Motion Graphics Designer:  Ed Christie, Hash Kahn, Harriet Bruce

Genres: Comedy, People, Dialogue

Categories: Food, Vegetarian / Vegan

adam&eveDDB, Fri, 15 Jan 2021 12:28:29 GMT