Quirky Home Insurance Spot Will Have You Singing Along

When the Swedish insurance company FOLKSAM sought a quirky new direction for their advertising they brought in creative team Gustav Egerstedt and Johan Holmström and Knucklehead director Tomas Mankovsky to bring the project to life.

This week’s launch of For Everything You Love is the fruit of this new set up, a deliciously distinctive campaign commissioned straight to client and directed by Knucklehead’s Tomas Mankovsky. For Everything You Love will play throughout the autumn on TV, YouTube, Facebook, radio and on Folksam’s own channels. 

The concept playfully alludes to what customers love, and therefore want to insure or save for. And this is the message that has built Folksam's brand in the market over the past ten years into one of the strongest in the industry.  

“It’s always a joy to be handed a brief where one is allowed to grab it and run, when all the ideas in a treatment effortlessly make it to the screen. We’ve had a lot of fun in the process and I think that can be felt in the finished film,” says Tomas Mankovsky, director.