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Quirky Home Insurance Spot Will Have You Singing Along

Creative 208 Add to collection

'For everything you love' marks a new creative direction for Folksam from Knucklehead director Tomas Mankovsky

Quirky Home Insurance Spot Will Have You Singing Along

When the Swedish insurance company FOLKSAM sought a quirky new direction for their advertising they brought in creative team Gustav Egerstedt and Johan Holmström and Knucklehead director Tomas Mankovsky to bring the project to life.

This week’s launch of For Everything You Love is the fruit of this new set up, a deliciously distinctive campaign commissioned straight to client and directed by Knucklehead’s Tomas Mankovsky. For Everything You Love will play throughout the autumn on TV, YouTube, Facebook, radio and on Folksam’s own channels. 

The concept playfully alludes to what customers love, and therefore want to insure or save for. And this is the message that has built Folksam's brand in the market over the past ten years into one of the strongest in the industry.  

“It’s always a joy to be handed a brief where one is allowed to grab it and run, when all the ideas in a treatment effortlessly make it to the screen. We’ve had a lot of fun in the process and I think that can be felt in the finished film,” says Tomas Mankovsky, director.

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Marketing Director: Lena Strand

Brand Strategist: Martin Agebrandt

Account Director: Linda Holmsten

Production Manager: Anna Strandberg

Art Director: Eva Bergfeldt

Copywriter: Lars Hedlund


Art Director: Gustav Egerstedt

Copywriter: Johan Holmström

Producer: Markus Ahlm

Director: Tomas Mankovsky (repped by Knucklehead)

Producer: Anders Gernandt

DOP: Ruben Woodin Dechamps

Editor: Joakim Pietras

Colour: Daniel De Vue @A52

Genres: Music performance, People, Dialogue

Categories: Insurance, Finance

KNUCKLEHEAD, Wed, 19 Aug 2020 14:55:26 GMT