Clean is not necessarily clean. Because those who don’t clean their dishes properly are getting in touch with the remains and leftovers of the previous drinker. That’s what BBDO Düssseldorf shows with their new print campaign for the home appliance brand Gorenje. The campaign turns cups and mugs into unpleasant faces, which are not really appealing to get into closer contact with.

Three print designs promote the smart sensor technology of the Gorenje dishwashers which exactly adjust the dishwashing programme depending on the intensity of contamination – just to ensure one thing: “Don’t kiss a stranger”.