Quirky Dishwasher Ads Warn Against 'Kissing Strangers' Through Mugs
BBDO Düsseldorf reveals the history of mugs in campaign for home appliances brand Gorenje
Clean is not necessarily clean. Because those who don’t clean their dishes properly are getting in touch with the remains and leftovers of the previous drinker. That’s what BBDO Düssseldorf shows with their new print campaign for the home appliance brand Gorenje. The campaign turns cups and mugs into unpleasant faces, which are not really appealing to get into closer contact with.
Three print designs promote the smart sensor technology of the Gorenje dishwashers which exactly adjust the dishwashing programme depending on the intensity of contamination – just to ensure one thing: “Don’t kiss a stranger”.
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Advertiser: Gorenje Vertriebs GmbH
Marketing Manager: Claudia Rehm
Digital Agency: THE SCOPE, Hamburg
Account Manager: Simon Stitzl, Paula Sandkaulen, Alina Römer
Agency Producer: Doerte Reingen-Krombusch
Chief Creative Officer: Till Diestel
Creative Agency: BBDO
Creative Director: Rod Henriques, Michael Plückhahn
Creative Managing Director: Kristoffer Heilemann
Creatives: Ailton Henriques, Claudia Janus, Anina Waesche, Guilherme Nesti, Dominique Becker
Categories: White Goods, HomeBBDO Group Germany, Mon, 01 Jul 2019 14:29:35 GMT