The urban stroller brand Quinny teamed up with Dutch fashion designer Marlou Breuls to launch a limited collection of clothing items for parents during Milan Fashion Week ‘19. International creative agency SuperHeroes AMS II NYC is responsible for this relaunch campaign. The fashion pieces are inspired by real life parenting moments and they are making a beautiful statement on how to stay uber cool for whatever life with kids throws at you.
Quinny aims to be a young, edgy and outspoken fashion stroller brand. But let’s face it. Parenting is not always the most fashionable way of living. That’s why Quinny claims its role to help urban parents keep parenting in style. With colorful strollers and now with this exclusive fashion collaboration.
It consists of The Power Nap Dress, a beautiful dress that will let you take a nap after a rough night with your little one. There’s a multi-pocket jumpsuit to carry tons of items you can’t leave home without. Fathers will be pleased to finally have a business suit with the stains already on it. Or how about the Toy Carpet Dress? To get some playtime for yourself in return with your kid playing around with your dress.
SuperHeroes Amsterdam developed the concept based on real parenting insights. Niek Eijsbouts, creative director at the international agency: "This is only the start of what we will be rolling out with Quinny globally in the upcoming months. However, “Parenting Couture” captures the essence of the brand; strollers for people who happen to be parents. The catwalk show at Milan Fashion Week is a perfect display of our post-advertising vision, in which really any touchpoint can generate a moment of attention.’ SuperHeroes asked fashion designer Marlou Breuls to create the collection inspired by the strollers’ elements and design and launch it during Milan Fashion Week."