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Quilted Northern's New Wearable Tech Tracks a Different Kind of Movement...



April Fool's joke from Droga5 New York introduces the Quilted Northern uSit

Quilted Northern's New Wearable Tech Tracks a Different Kind of Movement...

Quilted Northern, a Georgia-Pacific brand, last week announced the latest category innovation in wearable technology with the introduction of Quilted Northern uSit, the world’s first biometric tracking device designed to record and remember bathroom events.

Quilted Northern uSit will allow users to track all of their bathroom activity from any personal mobile device (including duration, frequency and exertion levels), share progress on social media and face off against friends and family in healthy competitions. The device also rewards sitting achievements with colourful badges you can earn by meeting your daily goals. And with its sleek design, uSit integrates seamlessly into any wardrobe with a custom ergonomic belt that adjusts comfortably for everyday use.

“While we may not be thought of as a tech brand, we do know a few things about what happens in the bathroom,” said Jason Ippen, brand director – Quilted Northern.  “We took our 100-plus years of design experience in crafting the most comfortable toilet paper and applied it to wearable technology. We believe Quilted Northern uSit gives consumers access to more personal data than they ever dreamed possible.”

With most wearable technology focused on tracking data such as steps taken, heart rate and sleep patterns, the maker of Quilted Northern saw an opportunity to apply its innovative thinking and extensive knowledge of consumers’ bathroom experiences to address a glaring gap in the market. In fact, studies show that 7 out of 10 people self-track at least one aspect of their lives, yet, until now, there’s been no device that remembers bathroom events. And while Quilted Northern may not be commonly thought of as a tech brand, the brand is uniquely positioned to own the bathroom experience by transforming how people monitor and socialise their activity with uSit.

Consumers are encouraged to visit to learn more about uSit, and to check back frequently for additional details about placing a pre-order for the product, pricing and the timing for its availability.


Agency / Creative
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Categories: Home, Toilet Paper

Droga5 New York, Mon, 03 Apr 2017 09:50:17 GMT