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Quilted Northern and Cheap Chic Weddings Unite for 2017 Toilet Paper Wedding Dress Contest

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Droga5 created 'Crafted For Greatness' so that viewers could really see the high level of creativity and ingenuity that went into this contest

Quilted Northern and Cheap Chic Weddings Unite for 2017 Toilet Paper Wedding Dress Contest
Yesterday in New York, Quilted Northern teamed up with Cheap Chic Weddings threw the bath-tissue battle: the 2017 Toilet Paper Wedding Dress Contest. More than a thousand cushy marital gowns entered, but only 10 finalists were chosen to put their handcrafted fashion to the test in the Big Apple. The winner was Kari Curletto of Las Vegas, Nevada. 

These dressmakers were only allowed to use glue, string and some Quilted Northern Ultra Plush toilet paper to craft their beautiful creations. The process, the competition and travelling across the country is all very exciting for the toilet-paper dressmakers, but what about the actual toilet paper? How does it feel? Did it dream of becoming a dress?

To spread the word about the art of toilet-paper dressmaking, Droga5 created “Crafted For Greatness,” a film that explores the heartwarming tale of a small-town Ultra Plush roll whose dreams take her from the bathroom to the showroom. Throughout her journey to the runway, the film weaves in actual dressmaking techniques and an actual toilet-paper wedding dress so that viewers really see the level of craft that goes into this contest.

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Post Production / VFX

Colourist: Aline Sinquin @ Five One Color

Post Production Company: Residency

Production Company

Director: Tom Clarkson

DOP: Jan Reichle

Executive Producer: Gaetan Rousseau

Production Company: Residency


Sound Mix: Evan Mangiamele

Sound Production: Heard City


Editor: Dutty Vannier

Creative Agency

Art Director: Max Friedman

Chief Creation Officer: Sally-Ann Dale

Chief Creative Officer: Ted Royer

Copywriter: Daniel Litzow

Creative Agency: Droga5 NY

Creative Chairman: David Droga

Director of Film Production: Jesse Brihn (co), Bryan Litman (co)

Executive Creative Director: Neil Heymann

Executive Producer: Dieter Lebbe, Dieter Lebbe (Film)

Group Creative Director: Don Shelford

Business Affairs: Whitney Vose

Chief Strategy Officer: Amy Avery (Intelligence)

Comms Strategy Director: Colleen Leddy

Data Strategist: Abiola Adeniyi (Senior)

Data Strategy Director: Ryan Miller

Director of Integrated Production Business Affairs: Niklas Lindstrom

Global Chief Strategy Officer: Jonny Bauer

Group Account Directors: Julia Albu

Head of Strategy: Colm Murphy

Interactive Producer: Alice Tam

Producer: Zack Grant (Film)

Senior Communications Strategist: Kevin Wilkerson

Strategy Director: Katy Alonzo

Associate Creative Director: Erica Pressley, Emmie Nostitz

Design director: Rich Greco


Advertiser: Quilted Northern®/Georgia-Pacific

Associate Brand Manager: Casey Gramling

Brand: Shari Neumann (Director)

Chief Marketing Officer: Douwe Bergsma

General Manager: Vivek Joshi (SVP)

VP of Marketing: Laura Knebusch (Activation)

Droga5 New York, Mon, 24 Jul 2017 15:29:26 GMT