VMLY&R North America
Mon, 25 Oct 2021 14:33:42 GMT
A new sitcom hits the airwaves this week -- this time it’s not from a major broadcast network, but from the beloved convenience store and gas station, QuikTrip.
QT’s tagline is ‘More Than a Gas Station,’ and they’re proving it by taking classic sitcom genres that everybody knows and loves, and reimagining how they come to life in a series of commercials that are unique to the QuikTrip experience and their snackle food offering.
Speaking to their core audience of millennials and the generation’s love of all things pop culture and nostalgia, QuikTrip decided to invade their favourite TV sitcom genres from the '90s to show that no matter what the eating occasion is, ‘Snackle Always Steals the Show.’
In addition to the 30 second ads, QT will be broadcasting a full, 30-minute length episode later in January 2022. Both the spots and the full-length episode were directed by SNL director Paul Briganti.
QuikTrip has developed a cult-like following with its customers and is easily the most beloved gas station in the Midwest with fans who often profess their love for the brand across social media channels. Consumers love everything they put out, from holiday sweaters to cornhole boards to puzzles to collaborations with Chuck Norris. QT is a brand many have grown up with and stands for convenience, cleanliness and now culture, too.
Genres: People, Storytelling, Comedy, Dialogue
Categories: Retail and Restaurants , Convenience storesVMLY&R North America, Mon, 25 Oct 2021 14:33:42 GMT