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QuikTrip's Hilarious '90s Style Sitcom Sees Snackle Steal the Show

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SNL director Paul Briganti teams up with VMLY&R for the convenience store's campaign

QuikTrip's Hilarious '90s Style Sitcom Sees Snackle Steal the Show

A new sitcom hits the airwaves this week -- this time it’s not from a major broadcast network, but from the beloved convenience store and gas station, QuikTrip. 

QT’s tagline is ‘More Than a Gas Station,’ and they’re proving it by taking classic sitcom genres that everybody knows and loves, and reimagining how they come to life in a series of commercials that are unique to the QuikTrip experience and their snackle food offering.

Speaking to their core audience of millennials and the generation’s love of all things pop culture and nostalgia, QuikTrip decided to invade their favourite TV sitcom genres from the '90s to show that no matter what the eating occasion is, ‘Snackle Always Steals the Show.’ 

In addition to the 30 second ads, QT will be broadcasting a full, 30-minute length episode later in January 2022. Both the spots and the full-length episode were directed by SNL director Paul Briganti.

QuikTrip has developed a cult-like following with its customers and is easily the most beloved gas station in the Midwest with fans who often profess their love for the brand across social media channels. Consumers love everything they put out, from holiday sweaters to cornhole boards to puzzles to collaborations with Chuck Norris. QT is a brand many have grown up with and stands for convenience, cleanliness and now culture, too. 

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QuikTrip

DIRECTOR OF MARKETING: Steve Wilson

ADVERTISING MANAGER: Cindy Riddle

ART AND DESIGN MANAGER: Heather Horton

MARKETING STRATEGY MANAGER: Chad Graham

Production

Production Company: Tool of North America

DIRECTOR: Paul Briganti

EXECUTIVE PRODUCER: Rob Sexton

PRODUCER: Taylor Bro

PRODUCTION DESIGNER: Paul Martin

KEY COSTUMER: Val Klarich

Post Production: Whitehouse

Post EDITOR: Sam Puglise-Kipley

SENIOR PRODUCER: Dawn Guzowski Carbon

COLORIST: Briana Brackett Evolution

Audio SOUND DESIGN: John Blank Original Music - Butter Music and Sound CCO - Andrew Sherman ECD - Aaron Kotler Executive Producer - Renee Masse Production Coordinator - Alea Jimenez Snackle Break - Composer - Max Schad Vocalist - Max Schad TGIS - Composer - Isaac Wang Vocalist - Kyle Gordon The Snax - Composer - Isaac Wang Vocalist - Kathryn Raio Rende Agency

Agency: VMLY&R

GLOBAL CHIEF CREATIVE OFFICER: Debbi Vandeven

CHIEF CREATIVE OFFICER, NORTH AMERICA: John Godsey

CHIEF CREATIVE OFFICER: Noel Cottrell

GROUP CREATIVE DIRECTOR: Scott Lichtenauer

ASSOCIATE CREATIVE DIRECTOR: Jeff Schroer

ASSOCIATE CREATIVE DIRECTOR: Jeff Birnbaum

GROUP DIRECTOR CLIENT ENGAGEMENT: Justin Shaw

SENIOR ACCOUNT MANAGER CLIENT ENGAGEMENT: Colleen Patty

HEAD OF PRODUCTION: Tyler Smith

PRODUCER: Stacey Cooper

EXECUTIVE MUSIC PRODUCER: Theresa Nortartomaso

MUSIC PRODUCER: Kaylie Linder

BUSINESS AFFAIRS MANAGER: Carleen O’Brien

SENIOR TALENT MANAGER: Michelle Sanchez

TALENT MANAGER: Nora Ortiz

CONNECTIONS DIRECTOR: Charlie Irwin

CONNECTIONS MANAGER: Angela Faherty

Genres: Comedy, People, Storytelling, Dialogue

Categories: Retail and Restaurants , Convenience stores

VMLY&R North America, Mon, 25 Oct 2021 14:33:42 GMT