Australian social media and online community management company Quiip has celebrated its five-year anniversary in the best possible way: with a host of new business wins including leading entities from the consumer, utilities, government, financial services and health sectors.
Joining Quiip’s growing client portfolio are Sydney Writer’s Festival, NSW Health STI Programs Unit, VicHealth and BCNA (Breast Cancer Network Australia).
Quiip’s growth reflects the maturing of the industry and recognition by organisations that communities are the future of business, according to CEO, Alison Michalk (pictured), who established Quiip after identifying the need for expert management of the risks, challenges and opportunities presented by a then-emergent online community building, management and moderation industry.
“I am exceptionally proud that the business has reached this milestone - it’s an exciting time to be in the industry and I’m dedicated to ensuring that Quiip continues to be at the forefront. Over Quiip's five years we've seen organisations move from social media being a nice to have to a necessity, to the expansion of social media operations across nights and weekends - 24/7," said Michalk.
"In the last year in particular, we've seen an increase in brands considering proprietary communities as their long-term strategy. This trend is clearly reflected in the volume of telcos and financial service businesses investing heavily in their customer communities."
Quiip general manager, Julie Delaforce, added: “We’ve seen incredible growth in our client-base and staff in the last 12 months alone. I am immensely proud to be part of such an amazing team working with high-calibre clients. We’re seeing more and more brands understand the value of online community management and we’re honoured to partner with them on that journey. I look forward to being a part of Quiip’s continued growth as we work towards our 10th anniversary.”