Quigley-Simpson Appoints Cheryl Little as Group Director, CX

Quigley-Simpson announced today the appointment of Cheryl Little as group director, customer experience (CX). In this role, she will lead the agency’s CX capability, leveraging data and research to create high-value experiences that drive business results.

Cheryl brings over 20 years of expertise designing consumer experiences that drive engagement across mobile, web, apps, and physical spaces. With extensive training as an art director and a deep understanding of new technologies, content delivery, and media strategy, she brings a highly sought-after skillset and unique perspective to Quigley-Simpson clients. Intrigued by the human brain and how design can influence our decisions, she is also certified in Digital Psychology, relying on data and research to inform the customer experience.

Cheryl will work across the agency’s portfolio of clients in CPG, finance, D2C, healthcare, and not-for-profit, starting immediately with clients JP Morgan Chase, ProMedica, and Philips. Using data signals to understand consumer behaviours and needs, she will be working across Quigley-Simpson’s brand and demand offering to effectively design and optimise the consumer journey. She will report to Lothar Boensch, SVP business strategy & growth.

“We are excited with what Cheryl brings to our agency. She is an exceptional leader with a unique skill set and vision that will elevate our CX practice and provide our clients compelling, relevant, and profitable branded services and solutions that drive measurable engagement, loyalty, and lifetime value,” says Lothar.

Quigley-Simpson blends creativity and performance with a highly measurable and effective methodology that delivers an outsized ROI to its roster of blue-chip clients. The hallmarks of the firm’s success are based on its performance and accountability mindset as well as its ability to develop and employ creative that moves consumers to action.

Cheryl was most recently senior director of user experience at Mediacurrent, where she led the Digital Strategy and Design teams, working closely with the client and the technical product teams to deliver seamless and memorable user experiences. In her time at Mediacurrent, she led the discovery and redesign efforts for the Georgia Secretary of State, the Chicago Botanic Garden, Turner Broadcasting, Guardian DTC, and Rain, an open source component library and winner of the Acquia Engage Award. Prior to that, she served as Senior Web Designer for the US Federal Government, leading all public and internal websites and applications for the largest federal court in the United States.

“I am thrilled to join the team at Quigley-Simpson, an agency that pushes the creative envelope while maintaining a strong performance mindset, all rooted in data. I look forward to working closely with the creative and client teams to continue that tradition, while improving on process and uncovering even greater value opportunities,” said Cheryl.